Growth Marketing Lead
Staffbase•4h ago
CanadaOnsite$1Full-timeMid Level2+ yrs exp
Top focus
Growth Marketing ManagerMarketing Analyst
- About Staffbase
- We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform . Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.
- Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague
- Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.
- We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication.
- Staffbase is seeking a Growth Marketing Lead to own and scale our marketing-led pipeline strategy and execution. In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM
- field amplification channels. You’ll partner closely with Sales to ensure tight full-funnel alignment - from awareness to SQL creation and opportunity progression.
- This is a player-coach leadership role. You will set demand strategy and stay close to execution - directly managing one to two marketers and agency relationships while personally driving key programs and experimentation.
- The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company. You’re comfortable owning pipeline outcomes and building systems that create durable, repeatable growth. You’re a strategic thinker, but are happy to roll up your sleeves and dive into execution. This role offers the autonomy of a builder environment with close collaboration with colleagues.
- What you’ll be doing
- Growth Strategy & Channel Leadership
- Own and execute the demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals
- Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
- Determine how acquisition investments are allocated across channels to maximize pipeline and long-term business impact
- Build and scale ABX programs that deliver highly personalized engagement for target accounts and drive sales adoption of the ABX motion as a unified pipeline engine
- Design and optimize content frameworks aligned to the buyer journey — ads, landing pages, nurture streams
- Directly manage and develop one or two marketers and/or agency partners, coaching and directing while staying personally close to execution
- Act as a strategic advisor to business leaders: bring a clear point of view, own your outcomes, and build a program that compounds over time
- Be the core regional voice that sets priorities for centrally reporting inbound engine teams — including web, AIO/SEO, and product marketing
- Data, Analytics & Experimentation
- Implement attribution and reporting frameworks that show what's actually driving pipeline, across both performance and ABM channels
- Improve conversion rates across the entire marketing funnel, diagnosing performance shifts and uncovering the underlying drivers behind success or decline
- Run a structured testing program — channels, creative, targeting, messaging — and use the results to reallocate spend, not just report on it
- Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next
- Partner with Marketing Ops to keep dashboards and pipeline metrics honest and current
- What you need to be successful
- Skills + Experience
- 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes
- Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization
- B2B SaaS background; bonus - experience in HR tech or employee experience software
- Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, etc.
- Experience working across multiple regions or markets
- Prior experience managing teams and/or agency relationships
- Familiarity with AI tools for campaign automation, content creation, and workflow
- Who You Are
- A builder and an operator: you understand channels, creative, and growth economics, and you turn insight into results, not just decks
- A player-coach: comfortable managing one or two marketers and/or an agency while personally running the programs that matter most
- AI-fluent by default: you combine human judgment and strategic thinking with AI-powered execution as a core part of how you work, not a bolt-on
- A direction setter: you form a point of view and drive alignment; you don't wait to be told what to do
- Comfortable owning pipeline outcomes: durable, repeatable growth, not one-quarter wins
- Energized by the autonomy of a builder environment, balanced with close collaboration across sales and central marketing
- What We're Looking For
- A direction setter: you form a point of view, bring it forward, and drive alignment. You do not wait to be told what to do
- A track record of scaling. Demonstrated success developing and scaling growth strategies grounded in experimentation, customer insight, and rigorous analysis
- Strong partner to sales: you earn credibility by delivering value, knowing the accounts and the deals, and creating a shared rhythm with sales that delivers pipeline
- Roll up your sleeves: you’re a strategic thinker, but are happy to roll up your sleeves and dive into execution—never above any task that advances the business
- A clear communicator: your reporting and proposals are tight, plain-language, and decision-ready. You translate complexity into clarity, avoiding marketing buzzwords
- A high-output, low-ego operator: you lead with clarity, urgency
- humility. You are energized by ambiguity and growth, comfortable figuring things out as you go
- you see an undefined space as an opportunity rather than a blocker
- What you'll get
- Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
- Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $2400
- Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
- Support - we’re offering a RRSP plan with company match and health plans, including dental & vision as well as competitive Paid Parental Leave to support new parents
- Volunteer Day - you’ll get one day off per year for supporting a social project
- In compliance with local law, we are disclosing the compensation
- a range thereof. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience
- performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $123,000 - $165,000 CAD base salary per year. Other rewards may include commissions and program-specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays
- #LI-AC1
Required skills
B2BSaaSABMdigital marketingcontent marketingdata analysismarketing strategy