Senior Marketing Manager - Performance Marketing & Lead Generation, Amazon Flex & Hub
ASSPL - Karnataka - B56•1d ago
IN, KA, BengaluruOnsiteFull-timeSenior Level6+ yrs exp
Top focus
Performance MarketingGrowth Marketing ManagerProduct Marketing ManagerMarketing Analyst
- Amazon Flex & Hub is seeking a seasoned Senior Program Manager to define and lead the strategic vision for online lead generation and top-of-funnel marketing across the organization. In this role, you will own the multi-year marketing strategy, set the direction for performance marketing programs
- drive transformational outcomes that significantly scale qualified driver acquisition. You will operate as the single-threaded owner of the end-to-end performance marketing funnel, influencing cross-functional leadership, mentoring team members
- establishing best practices that raise the bar across the marketing organization. This role requires a strategic thinker who can navigate ambiguity, make high-judgment trade-offs
- deliver results that move the needle at scale. You will partner with senior leadership across product, operations, analytics
- finance to align marketing investments with business priorities and long-term growth objectives. Key job responsibilities Performance Marketing Strategy & Execution
- Define and own the multi-year top-of-funnel marketing strategy for Amazon Flex driver acquisition, aligning with business-level growth targets
- Lead the development and scaling of comprehensive performance marketing programs across multiple digital channels, setting the strategic roadmap and success criteria
- Drive step-function improvements in lead generation quality, volume, and cost-efficiency through innovation and experimentation at scale
- Establish scalable measurement frameworks and KPIs; own regular reporting and strategic recommendations to VP-level leadership
- Identify and evaluate emerging channels, technologies, and partnerships that can unlock new acquisition vectors Paid Search & SEM Management
- Own the paid search strategy and multi-million dollar budget, setting targets and guiding optimization across campaigns, keywords, bids, and ad copy
- Develop frameworks for evaluating and scaling paid search programs; drive continuous ROI improvements through advanced bidding strategies and audience segmentation
- Manage agency relationships and internal team collaboration, establishing governance models and performance accountability
- Pioneer new SEM approaches including automation, AI-driven bidding, and cross-channel attribution SEO & Organic Growth
- Set the strategic direction for SEO initiatives, defining the long-term organic growth roadmap and resource investment priorities
- Lead competitive analysis and market intelligence efforts to identify whitespace opportunities and inform content strategy
- Partner with engineering and product teams to drive technical SEO improvements at scale, influencing platform architecture decisions
- Establish SEO center of excellence practices and mentor team members on advanced optimization techniques Social Media Marketing
- Define the social media marketing strategy across platforms, aligning creative and targeting approaches with acquisition goals
- Drive innovation in social campaign formats, audience development, and creative testing methodologies
- Establish measurement and attribution frameworks for social channels; optimize budget allocation across the social portfolio
- Identify emerging social platforms and trends; develop business cases for investment and expansion Analytics & Optimization
- Design and own robust measurement architectures, including multi-touch attribution models and incrementality testing frameworks
- Lead the analytics roadmap, driving sophisticated A/B testing, multivariate experiments, and predictive modeling to optimize conversion at every funnel stage
- Deliver strategic insights and recommendations to senior leadership through executive-level reporting and business reviews
- Champion a culture of data-driven decision making across the marketing organization Cross-Functional & Organizational Leadership
- Partner with product, operations, and analytics teams to align marketing efforts with business goals
- Manage relationships with external vendors, agencies, and technology partners
- Drive alignment across stakeholders on priorities, timelines, and resource allocation
- 6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
ExcelTableau