Service Marketing Strategist

Job Description

What You'll Do

• Campaign Planning & Execution: Develop and maintain a marketing communications plan aligned with division goals and product line strategies Identify target audiences and craft tailored messaging to build awareness and generate demand Define campaign objectives, timelines, and success metrics with key stakeholders Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars Content & Sales Enablement: Develop Service Division content for sales literature, SRT materials, and the Sales Playbook Partner with Product Specialist to ensure technical accuracy and product alignment Create release notes for new products and updates with Product Specialist Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible Product Launch Support: Own and manage the Service SharePoint site, ensuring content in current, organized, and accessible Develop the Service marketing plan for new product launches in partnership with Product Specialist Ensure Service readiness materials (training, documentation, communications) align with launch timing Lead Generation & Customer Growth: Develop targeted campaigns or outreach initiatives to re-engage current customers based on product lifecycle, usage patterns, and new feature releases Analyze customer and install-base data, in partnership with Product Specialist, to identify upgrade, expansion, and cross- sell opportunities Collaborate with Sales and Account Management teams to nurture and convert leads within existing accounts related to strategic growth initiatives Analytics & Insights: Manage marketing analytics and reporting across Service campaigns Own and analyze customer survey data, including Field Service Engineer, Technical Support and Training surveys Translate survey and campaign data into actionable recommendations for leadership Track sales results specific to each campaign What You Bring: Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience Experience in marketing or communications
• service/technical industry experience a plus Strong writing and content-development skills for varied audiences Comfortable working with data and analytics to guide decisions Experience with email, LinkedIn, and webinar marketing platforms Familiarity with SharePoint or similar content management systems Strong cross-functional collaboration skills across Sales, Product, and Support teams Detail-oriented and able to manage multiple projects and deadlines Best in Class Benefits: Affordable medical, dental, and vision insurance: http://myitwhr.com/ HSA/FSA with a company match Income protection benefits Industry leading 401(k) plan Paid time off Parental leave Matching gift and volunteer program Get Involved and Give Back: MTS supports Employee Resource Groups (ERGs) that bring people together to share experiences and ideas, and we're committed to a diverse, inclusive workplace where everyone can contribute their talents.
• Through the ITW Hearts Giving Hope Program, employees also have the chance to give back and support families in our communities.
• Physical Demands (US only): The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Compensation Information: $88,000 - $120,000 Annual Salary, commensurate with experience and qualifications.
• ITW is an equal opportunity employer.
• We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
• As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
• All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.