Campaign Manager, Customer Acquisition
Amazon Web Services Canada, Inc.•3h ago
CanadaOnsiteCA$91.6K–CA$153.1KFull-timeMid Level3+ yrs exp
Top focus
Customer Success ManagerCustomer Support Manager
- At AWS Canada, we're seeking a driven professional to join us as a Cloud Sales Center (CSC) Campaign Manager within our Customer Acquisition organization. This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth. In this position, you'll work at the intersection of sales, GTM, marketing
- customer and partner engagement, contributing to pipeline generation across multiple sales segments. You’ll serve as the key liaison between Canada CSC and other AWS teams, including Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement
- sellers, to ensure cohesive and impactful campaign strategy. Impact and Scope:
- Contribute to pipeline generation through development, execution and refinement of segment-specific, industry-specific and persona-specific campaign strategies
- Serve as the primary liaison with Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement
- sellers for prospecting efforts
- aligning business unit activities and go-to-market strategies to support strategic sales plays and organizational goals
- Track and measure the effectiveness of campaign activities against CSC sales results and strategic goals, using data-driven insights to guide and refine future strategies
- Deliver independently while seeking guidance from leadership on strategic matters Key job responsibilities
- Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers, messaging, and go-to-market execution
- Clarify requirements, customer needs, and priorities to develop effective segment-specific campaign strategies
- Develop detailed campaign project plans, which include: campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedules
- Analyze customer data, seller and customer feedback to support cross-sell/upsell strategies
- Obsess over our end customer’s AWS experience and design campaigns on their behalf
- Identify patterns to improve technical and business solutions within the CSC
- Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals
- Oversee creation and launch of sales and GTM content focused on prospecting
- Model input and output-based goals and measure campaign effectiveness
- Orchestrate cross-functional activities across Sales, Partner teams, and executive stakeholders
- Embody a partner-first mentality
- Provide feedback to AWS sales leadership on campaign strategy and opportunities to optimize
- Support customer-facing sales engagement at live and virtual events, or via direct campaign execution
- Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion, pipeline, and revenue generation.
- Advise and spearhead technology, mechanisms and tool adoption plans, in support of GTM goals, pipeline and revenue generation
- Drive timely decisions and clear blockers, escalating issues appropriately
- 3+ years of business development, partnership management
- sourcing new business experience - Experience communicating effectively with senior leadership - Knowledge of cloud computing technologies - Bachelor's degree in a relevant field or equivalent work experience - Experience in partner or customer relationship management - Experience in cross-functional collaboration and stakeholder management
- Experience with sales CRM tools such as Salesforce or similar software - Experience that includes strong analytical skills, attention to detail
- effective communication abilities
- experience working with customers with a passion for delivering exceptional service - Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments - Experience in managing projects related to cloud computing or IT infrastructure Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off
- other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status. CAN, ON, Toronto - 91,600.00 - 153,100.00 CAD annually
Required skills
cloud computingSalesforcebusiness developmentpartnership managementcustomer relationship managementanalytical skillsproject management