CRM & Lifecycle Lead, UK
Eucalyptus•4h ago
United KingdomHybrid$1.2Full-timeSenior Level4+ yrs exp
- About Eucalyptus
- We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
- Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
- Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support
- clinician-led care from prescribers, nurses, health coaches, pharmacists
- dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
- Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global
- Supported over 350k patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
- About the role (What you’ll be doing)
- We’re seeking a Senior CRM Manager take the lead in shaping Juniper’s lifecycle and retention strategy. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide.
- Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.
- As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication.
- This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient-first ethos.
- This is not about sending generic campaigns or driving vanity metrics. Your role will be integral to building a truly patient-centric lifecycle strategy.
- In short, this role includes:
- Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
- Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
- Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
- Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
- Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
- Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
- Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.
- About you (Who you are)
- At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
- Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io , Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
- Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
- Strong written communication skills, with a knack for creating engaging and empathetic content.
- Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
- Highly organised, independent, and able to collaborate effectively within a team.
- Thrives in a fast-paced environment, excited by creative problem-solving and innovation
- Why join Eucalyptus?
- Euc is also behind a growing family of digital healthcare clinics ( Pilot, Kin , Software , Compound ) across men’s health and well-being, fertility, skincare, and preventative health.
- Here’s what makes joining Euc unique:
- What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics
- geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
- Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
- Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
- What’s ahead in the UK
- Be an owner – Your own stake in the business with our employee options program
- Invest in your growth – Annual development budget plus 3 days of professional development leave
- Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
- Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
- Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
- Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events
- At Eucalyptus, we value individuals from all backgrounds, experiences
- we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
- At Eucalyptus, we value individuals from all backgrounds, experiences
- we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people
- every application is reviewed by a member of our recruitment team.
Required skills
CRMlifecycle marketingmarketing automationKlaviyoCustomer.ioBrazeTableauMixpanelMetabase