Analyst, Campaign Management

Innovate in Bengaluru This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates.

Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

For more information, visit Lowes.com. Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience.

From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability.

For more information, visit Lowes India About the Team Lowe’s Media Network leverages Lowe’s best-in-class marketing and creative services to help clients identify, craft, and execute insights-driven omni-channel campaigns. LMN Media team partners across media planning, creative, analytics, ad operations, and sales to ideate, launch, and manage campaigns through go-live while ensuring strong execution for Lowe’s and its partners.

Job Summary: The Analyst - Campaign Management will independently manage end-to-end campaign execution across onsite and offsite media channels with a Retail Media Network lens. This role is responsible for ideating campaign strategy, building the media plans, coordinating launch readiness, managing setup and QA, and monitoring performance through campaign delivery while partnering across teams to remove blockers and ensure a successful campaign.

The ideal candidate brings strong platform knowledge, ownership, attention to detail, and the ability to work across planning, creative, ad operations, and client services teams to keep campaigns on track from concept to completion. Roles & Responsibilities: Core Responsibilities: Develop end-to-end media plans aligned with advertiser objectives, audience insights, budget considerations, and performance goals Recommend media mix strategy and audience targeting & segmentation to build high quality media plans Partner with sales, account management, and analytics teams to identify growth opportunities and provide data-driven media recommendations Translate media strategies into campaign execution by setting up, trafficking, QAing, and launching campaigns across digital advertising platforms Configure campaign targeting, creative assets, tracking, budgets, pacing, and bidding strategies to ensure accurate delivery and measurement Troubleshoot campaign delivery, tracking, and platform issues while ensuring adherence to operational and quality standards Monitor campaign performance and optimize targeting, budgets, bids, placements, and creative strategies to maximize business outcomes Analyze key performance metrics including ROAS, sales lift, conversion rate, customer acquisition, and basket size to identify optimization opportunities Support testing and measurement initiatives, including A/B testing and incrementality studies, to improve campaign effectiveness and inform future strategies Years of Experience: 2+ years of experience in digital media, retail media, campaign management, performance marketing Education Qualification & Certifications (optional) Bachelor’s degree in marketing, Business, Economics, Analytics, or related field Skill Set Required Primary Skills (must have) Key Skill: Campaign Management, Ad Platform setup (Ex: GAM, Meta, DSP), Media Planning, Campaign Pacing & Optimization, Data Analytics (Key Metrix: CTR, ROAS, Incremental sale) Strong understanding of retail media ecosystems and digital advertising channels Strong analytical skills with the ability to connect media performance to business outcomes Excellent communication skills with a focus on data storytelling and stakeholder influence Familiarity with e-commerce metrics and shopper behavior Secondary Skills (desired) Experience working with retail media platforms (Amazon Ads, Walmart Connect, etc. or similar) Experience with SQL or large datasets Exposure to sales/advertiser-facing roles Proficiency in Excel/Google Sheets and data visualization tools (Tableau, Power BI, etc.) Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.