Senior Influencer Manager

Airbnb•5h ago

Berlin, GermanyOnsiteFull-timeSenior Level10+ yrs exp

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home
has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
The Airbnb Communications team helps drive earned visibility and cultural relevance for the brand, delivering thoughtful campaigns that support direct traffic and brand love. As part of our influencer function, you'll work within a team that sits at the intersection of culture, content
community – leading locally resonant, social-first campaigns that inspire, inform
reinforce Airbnb's long-term reputation as a force for good in the world.
The Difference You will Make:
We are looking for a dynamic, collaborative
creative Influencer Manager to lead execution of Airbnb's influencer strategy in Germany. In this role, you'll localize regional priorities and deliver best-in-class campaigns that connect Airbnb to culturally relevant conversations and communities.
You'll be responsible for managing day-to-day influencer execution: identifying and nurturing creator relationships, leading campaigns end-to-end, overseeing briefing and contracting
partnering closely with internal stakeholders and agency teams. Critically, you'll help position influencer not just as a commercial lever but as a long-term vehicle for brand health – building authentic, human stories that strengthen Airbnb's reputation and reflect our values over time.
This is a hands-on role for someone passionate and knowledgeable about the power of influencer marketing and who knows how to translate brand objectives into content that is native, thumb-stopping and earns influence, not interrupts.
A Typical Day:
Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
Build and manage strong relationships with creators – from up-and-coming talent to seasoned partners – to ensure authentic storytelling and long-term brand advocacy
Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators
build out the policy influencer programme in Germany, including how and when we work with agencies to execute
Develop and execute Force for Good campaigns that bring Airbnb’s values to life through creator voices – from community impact and hosting stories to sustainability and belonging – demonstrating that brand purpose and commercial results are the same argument made well
Collaborate with internal teams (consumer comms, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
Manage all logistics for influencer stays or experiences – including vetting, Host coordination, credit/coupon approvals
Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
Track influencer performance across both commercial and brand health metrics
deliver regular updates to the regional team and support the creation of end-of-campaign reports across all social channels (with support from agency)
Work with the Marketing, Partnerships, and Growth teams and regional influencer lead to align plans, avoid duplication of efforts, and maximise impact of our influencer campaigns
Partner with the policy team and policy comms manager to ideate and create strong reputation-building campaigns through relevant key opinion leaders, political and economic influencers, and industry experts
Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimise campaigns accordingly
Your Expertise:
10+ years of experience in influencer marketing, talent partnerships, or social-first content strategy
A deep understanding of the creator landscape in Germany and strong instincts on what content resonates and why
Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
Experience working with social platforms including Instagram, TikTok and YouTube
Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
Strong written and verbal communication skills, in both German & English; experience writing briefs and reviewing content
Comfortable with creator negotiations, including deliverables, usage rights, and paid media
Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices – including brand health and sentiment metrics, not just reach and engagement
Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
Passion for values-led storytelling and brand building through the creator economy; genuine belief in the power of influencer to build long-term brand equity, not just drive short-term performance
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement
allow us to attract creatively-led people
to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits
Employee Travel Credits.
Germany Annual Pay Range
€84.000 — €105.000 EUR

Required skills

influencer marketingsocial mediacontent strategycampaign managementnegotiationperformance analysisrelationship managementbrief writing