Senior SEO Manager (all genders)

• The role: What's in the Box
• As search behavior evolves across Google, AI Overviews, ChatGPT, Perplexity, Reddit
• other discovery surfaces, our SEO team is expanding its focus from traditional organic search to broader Organic Discovery: building the technical, content
• measurement foundations that help customers find us wherever dinner decisions are made.
• As part of this team you’ll strengthen the technical SEO foundation across high-impact surfaces such as recipe pages, collections, and editorial content, as well as new AI/GEO discovery formats.
• Since this isn’t a purely advisory role you’ll also diagnose complex SEO issues, translate them into scalable product and engineering requirements, partner closely with developers and product managers
• measure the impact of technical and programmatic SEO improvements across international markets

What You’ll Do

• The Recipe
• Own the technical SEO strategy across HelloFresh Group websites, focused on crawlability, indexation, site architecture, structured data, internal linking, and international SEO.
• Lead technical audits and turning findings into prioritized roadmaps.
• Partner with Product and Engineering teams to define SEO requirements for templates, migrations, content systems, automation, and sitewide technical changes.
• Control international SEO workstreams including hreflang, canonicals, URL structure, duplicate content, and multilingual/multi-market visibility.
• Build scalable SEO QA processes for launches, including pre-launch validation, post-launch monitoring, crawl checks, and structured data checks.
• Drive programmatic SEO and automation initiatives, including XML sitemaps, internal linking logic, page creation workflows, and publishing guardrails.
• Use SEO, analytics, crawl, ranking, and internal data to diagnose issues, identify opportunities, and measure impact.
• Communicate technical SEO priorities clearly to senior stakeholders, connecting recommendations to traffic, conversion, crawl efficiency, and AI/GEO visibility.
• What you’ll bring: The Ingredients
• At least 5 years of SEO experience, with strong hands-on technical SEO ownership for large-scale websites as well as experience in working on international or multi-market websites with complex language, country, domain
• subdirectory structures.
• Deep knowledge of crawlability, indexation, canonicals, hreflang, redirects, structured data, XML sitemaps, internal linking, JavaScript rendering, Core Web Vitals, and site architecture.
• Strong stakeholder management and strategic thinking, with the ability to influence Product, Engineering
• business stakeholders, independently drive SEO initiatives
• connect technical SEO priorities to business impact.
• Proven ability to partner effectively with Product and Engineering teams, write clear SEO requirements, influence prioritization, validate implementation
• operate as a trusted senior individual contributor across cross-functional teams.
• Advanced analytical skills using tools like Google Search Console, Screaming Frog, Ahrefs, STAT, GA4, BigQuery, Looker, or similar platforms.
• Comfortable reading HTML, CSS, JavaScript, structured data, and server responses; Python, SQL, JavaScript, or Google Apps Script proficiency is a plus.
• Excellent communication and organizational skills, with the ability to explain technical SEO concepts to non-SEO stakeholders and effectively manage work across multiple brands, markets, and teams.
• Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills
• we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
• What we offer
• Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace
• it's a lifestyle of perks and possibilities!
• Are you the missing ingredient?
• If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.
• #JD1002