Growth Marketing Manager, Lifecycle
Stripe•2h ago
United StatesRemoteFull-timeMid Level7+ yrs exp
H-1B sponsor
Top focus
Growth Marketing Manager
- Who we are
- About Stripe
- Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue
- accelerate new business opportunities. Our mission is to increase the GDP of the internet
- we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
- About the team
- Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing
- sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle
- with all company segments - from startups to the largest enterprises.
- What you’ll do
- As a Growth Marketing Manager (Lifecycle), you will be a key driver of global marketing efforts to drive demand and revenue growth - designing, implementing
- optimizing scaled lifecycle campaigns across user segments and life stages. You will help create uncommonly great user journeys across email, dashboard surfaces
- content through a relentless focus on user experience and channel optimization.
- Responsibilities
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. product activation, revenue, cross-sell, retention)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
- Who you are
- We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- Minimum requirements
- 7+ years of work experience
- 5+ years of experience in a marketing role designing and launching campaigns
- 3+ years of experience analyzing and taking action on the performance of marketing campaigns
- 3+ years of experience writing marketing briefs
- 3+ years of experience leveraging data and ML-driven techniques
- Preferred qualifications
- 3+ years of email marketing/CRM experience
- 3+ years of B2B marketing experience
- Experience with Marketo, Salesforce, and/or Salesloft
Required skills
Marketing AutomationData AnalysisEmail MarketingCRMMachine LearningCampaign ManagementB2B MarketingMarketoSalesforceSalesloft