Channel Strategy Owner, Global Executive Marketing
Amazon Web Services, Inc.•3w ago
United StatesOnsiteFull-time
H-1B verified · 2310 LCAs
Top focus
Marketing AnalystProduct OwnerAccount Executive
- About the Team The Global Executive Marketing (GEM) team drives meaningful executive connections that shape preference, build advocacy
- accelerate revenue growth for AWS. We serve as executive subject matter experts at the intersection of relationship management, strategic program delivery
- cross-functional leadership — creating, orchestrating
- supporting moments that matter for the most senior decision-makers at our priority customers. About the Role We are seeking a Principal Channel Strategy Owner to define and own the multi-year channel strategy for executive audience engagement. This role will transform today's landscape of one-off sponsorships and siloed program investments into a cohesive, portfolio of channel strategies — spanning digital content partnerships, media sponsorships, executive communities
- integrated event activations — that amplify AWS's executive engagement priorities and deliver quantifiable business impact. This is a strategic builder role operating with complete independence. You will discover and define the problem space, set the organizational vision for how AWS reaches executive audiences
- build the mechanisms that make it scalable and repeatable. You will work at the intersection of digital marketing, media strategy, executive engagement
- cross-functional leadership — serving as a trusted advisor on channel investment decisions that span geographies, personas
- segments. The successful candidate is a proven force multiplier who has built mechanisms that scale globally. You are comfortable operating where business problems and strategy are not yet defined — discovering and framing the opportunity, setting priorities, deciding what not to do
- driving clarity across ambiguous executive priorities and market positioning. Key job responsibilities
- Define and own the multi-year channel strategy for the executive audience, deliver the highest-value executive engagement across digital, in-person, and content-driven touchpoints
- Build a scored portfolio framework for evaluating, prioritizing, and investing in third-party partnerships — moving the organization from reactive sponsorship decisions to a data-driven, integrated channel approach
- Design channel strategies that span geographies, segments, and personas.
- Translate persona research, audience insights, and engagement data into actionable channel architectures that reach the right executives, through the right channels, with the right content at the right time
- Distinguish between one-way and two-way doors in channel investment decisions; advise senior leadership on where to make bold bets versus where to experiment and iterate
- Aggregate and synthesize insights from customer engagement data, sales intelligence, competitive analysis, market trends, and field feedback to inform channel investment decisions
- Manage complex portfolios with long-term business impact across multiple dimensions (geographies, segments, channels); make trade-offs between business opportunity, resources, and sustainability
- Anticipate and mitigate risks before they become roadblocks — proactively identify underperforming investments, market shifts, and competitive dynamics that require strategy pivots
- Develop test-and-learn frameworks for new channel investments, defining hypotheses, designing experiments, measuring outcomes, and iterating on the portfolio mix
- Drive cross-functional alignment to ensure channel investments are integrated and coordinated
- Build consensus across complex stakeholder groups with competing priorities — harmonize discordant views, lead resolution of contentious issues, and align teams toward coherent channel strategies
- Design and implement mechanisms that scale globally — including investment scoring frameworks, vendor evaluation criteria, performance dashboards, and governance models adopted across the GEM organization
- Define new frameworks, governance structures, and operating models that enable the channel strategy function to operate at scale without direct involvement
- 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging - Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives
- support portfolio objectives Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, VA, Arlington - 142,000.00 - 192,000.00 USD annually USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
Required skills
AWS