Campaign Manager, AWS Cloud Sales Center (CSC) , US Customer Acquisition

Amazon Web Services, Inc.•2h ago

United StatesHybridFull-timeManager Level5+ yrs exp

H-1B verified · 2310 LCAs

Apply now

Top focus

Aws EngineerCustomer Success ManagerCustomer Support ManagerCloud EngineerSales Representative

Amazon Web Services is seeking a driven Campaign Manager to join the Cloud Sales Center (CSC) Customer Acquisition organization. This role sits at the intersection of sales strategy, partner engagement, and pipeline generation, and is responsible for designing, executing, and measuring prospecting campaigns that accelerate pipeline creation and revenue realization for AWS inside sales teams across NAMER. The CSC Campaign Manager is the connective tissue between AWS go-to-market priorities and frontline execution. You will work backwards from Geo and Service pipeline goals to build campaign prioritization frameworks, source and package sales plays, orchestrate partner co-sell motions, and drive mechanisms like POWER Day that generate measurable pipeline outcomes. This is not a marketing role
it is a sales-aligned program management role that demands operational rigor, cross-functional influence, and a bias for action. Impact and Scope
Directly contribute to pipeline generation through well-executed campaign strategies across one or more CSC segments (Enterprise, SMB, Greenfield, ISV, or Startups)
Own the campaign execution calendar (Plan of Record) for assigned segments, managing 15-25 sales plays per year
Manage partner co-sell programming with moderate complexity, coordinating with 3-5 partners per quarter
Deliver independently on campaign execution while seeking guidance from leadership on strategic prioritization
Support AWS market presence in NAMER through targeted prospecting programs, events
direct engagement Track campaign attribution and pipeline tagging to demonstrate ROI and inform future investment Key job responsibilities Campaign Strategy and Execution
Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers, messaging, and go-to-market execution
Develop detailed campaign project plans including: campaign goals, target audience, messaging, calls to action, distribution channels, propensity-to-buy list assessment, and campaign schedules
Source, package, and quality-assure all campaign assets before they reach Customer Acquisition Representatives (CARs), maintaining high standards for frontline usability
Build prospecting workflows, lead distribution mechanisms, and discovery guides that enable CARs to execute campaigns effectively
Obsess over the end customer experience and design campaigns that meet customers where they are in their cloud journey Partner Co-Sell Programming
Develop and execute partner co-sell campaigns to accelerate incremental pipeline through targeted motions (live and virtual) Design partner playbooks defining roles, responsibilities, enriched contact delivery, and success metrics
Coordinate with partner stakeholders to align on target accounts, value propositions, and campaign timelines
Track partner-attached rates and campaign outcomes to validate and iterate on the partner motion Cross-Functional Alignment
Collaborate with AWS Sales Leadership, WWSO, Specialty Sales, Marketing, Business Development, and Partner teams to align campaign execution with business priorities
Serve as the point of contact for WWSO and industry teams, representing CSC requirements and ensuring sales plays are adapted for segment-specific customer profiles
Orchestrate POWER Day execution for assigned segments, driving weekly prospecting cadences with segment-specific targets
Support customer-facing engagement at live and virtual events, or via direct campaign execution including prospecting calls and discovery meetings Reporting and Analytics
Forecast, track, and report campaign effectiveness metrics (pipeline generated, lead volume, conversion rates, partner-attached rates, PRR) to internal stakeholders
Deliver weekly campaign reporting and contribute to Monthly Business Reviews
Continually monitor, analyze, and tune campaigns to maximize conversion, pipeline, and revenue generation
Identify patterns in campaign performance data to improve technical and business solutions within the CSC About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path
includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home
is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Bachelor's degree or equivalent - 5+ years of account management, brand management, performance marketing, digital marketing, sales or consulting experience - Experience in recruiting operations leadership within a high growth tech company or high-volume RPO organization - Experience communicating results to senior leadership
experience communicating complex information and solutions to senior stakeholders and influencing decisions - environment -
Proven ability to create and execute go-to-market strategies with measurable pipeline - outcomes -
Strong analytical skills with the ability to translate data into actionable campaign - insights -
Experience managing complex, multi-faceted programs with cross-functional - stakeholders - senior management -
Understanding of cloud computing products, services, and the B2B buyer journey -
Experience in partner or customer relationship management
Experience with CRM tools like Salesforce - (Marketo) -
Familiarity with pipeline analytics, propensity modeling, and campaign attribution - methodologies - Experience designing and executing partner co-sell or channel marketing programs -
Strong writing skills for prospecting content: email sequences, call scripts, discovery - guides, and campaign briefs -
Motivated self-starter who thrives in complex, fast-paced environments of a rapidly - evolving busines Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, TX, Austin - 92,400.00 - 160,000.00 USD annually

Required skills

GoAWS