Paid Search & Shopping Manager
Poshmark•3h ago
United StatesRemote$150K–$160KFull-timeSenior Level5+ yrs exp
- About Poshmark Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression
- human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful
- every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer
- gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury. Poshmark is looking for a Paid Search & Shopping Manager to lead the hands-on execution and operational excellence of our Google Search and Shopping programs within the Growth team. This is a senior individual contributor role with direct management responsibility — you will own the day-to-day performance of Poshmark’s search and shopping channels while guiding and developing a direct report. As a platform expert and operational leader, you will be responsible for the full campaign lifecycle: from trafficking and QA through to optimization, testing
- performance reporting. You will work in close partnership with the Paid Search Director to translate channel strategy into flawlessly executed programs
- you will serve as a key voice for search and shopping best practices across the Growth team. If you are a seasoned search operator who is energized by both precision execution and developing others — and you want to apply your expertise at the scale of a nationally recognized marketplace — this role is for you. KEY RESPONSIBILITIES Campaign Trafficking, QA & Execution
- Own end-to-end trafficking, setup, and quality assurance of Google Search and Shopping campaigns, ensuring flawless execution across all campaign types, match types, bidding strategies, and feed configurations.
- Maintain rigorous QA standards across tracking implementation, UTM structures, audience targeting, and creative copy — ensuring every campaign goes live to spec.
- Oversee Shopping feed health and structure in close coordination with data and product feed partners, proactively identifying and resolving feed issues.
- Manage campaign naming conventions, account structure, and budget organization to ensure operational clarity and reporting accuracy across all accounts.
- Serve as the team’s escalation point for complex trafficking and execution challenges, driving fast and effective resolution. Optimization & Performance
- Lead ongoing optimization of Search and Shopping campaigns across bids, budgets, keywords, audiences, ad copy, and landing page alignment — always connecting tactical actions to strategic KPIs.
- Design and execute structured testing programs across keyword strategy, bidding approaches, ad copy, creative formats, and audience segmentation, documenting and communicating learnings clearly.
- Monitor campaign performance daily, identifying trends, anomalies, and opportunities and translating them into actionable recommendations for the Paid Search Director and broader team.
- Implement Smart Bidding, Performance Max, and other automation-forward strategies with a disciplined, test-and-validate approach.
- Champion the use of AI and automation tools to streamline workflows, reduce manual overhead, and drive operational efficiency at scale. Reporting & Measurement
- Build and maintain performance reporting frameworks that clearly communicate Search and Shopping investment, efficiency, and business impact to internal stakeholders.
- Contribute to regular performance reviews, monthly recaps, and ad-hoc analyses, translating complex data into clear, executive-ready narrative.
- Develop a strong working understanding of attribution methodology and contribute to cross-channel measurement conversations in partnership with data and analytics teams.
- Maintain accuracy and consistency across all performance data pipelines, tagging, and measurement tooling for owned channels. Team Leadership & Cross-Functional Partnership
- Directly manage one Analyst, providing day-to-day direction, structured feedback, and ongoing development support to help them grow as a paid search practitioner.
- Partner closely with the Paid Search Director to ensure tactical execution is fully aligned with channel strategy and business objectives.
- Collaborate cross-functionally with creative, product, data, and growth teams to ensure search and shopping programs are well-integrated and operationally sound.
- Contribute to broader Growth team initiatives including new channel testing, measurement strategy, and paid media best practice development. WHAT WE’RE LOOKING FOR
- 5+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly.
- Demonstrated experience managing or mentoring at least one direct report, with strong instincts for delegation, feedback, and developing junior practitioners.
- Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, Shopping feed management, and keyword strategy across match types.
- Proven track record of delivering against performance KPIs at scale, ideally within a consumer marketplace, e-commerce, or app-based environment.
- Strong familiarity with Google Merchant Center, feed optimization best practices, and Shopping-specific diagnostic and performance tooling.
- Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling.
- Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results.
- Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping.
- Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders.
- Experience with Microsoft Advertising (Bing) and/or retail media channels is a plus.
- Google Ads certification is strongly preferred. WHY POSHMARK Poshmark is the leading social commerce marketplace for secondhand fashion in North America, connecting millions of buyers and sellers through a community-first, mobile-native platform. Since our founding in 2011, we’ve built something rare: a marketplace where shopping is social, sustainability is built in
- every closet is a storefront. With tens of millions of users across the US, Canada, Australia
- India, Poshmark operates at genuine scale — and our Growth team sits at the center of that engine. Search and Shopping are critical levers for Poshmark’s buyer acquisition and revenue growth
- the right person in this role will have direct, visible impact on how the business performs. At Poshmark, you’ll find a collaborative, high-performance culture where your work matters, your voice is heard
- the mission — empowering the next generation of entrepreneurs — is something the whole company shows up for every day.
Required skills
Google AdsSmart BiddingGoogle Merchant CenterGoogle AnalyticsA/B testingfeed optimization