Senior Manager, Field Marketing
Sumologic•1w ago
United StatesOnsiteFull-timeManager Level5+ yrs exp
Top focus
Product Marketing ManagerGrowth Marketing ManagerPerformance MarketingMarketing Analyst
- Senior Manager, North America Field Marketing
- As a Senior Manager, North America Field Marketing, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities
- execute innovative events. You will adapt global programs to fit the specific needs of the North American market
- partnering with sales and regional teams to pioneer new approaches for driving growth.
- Responsibilities
- Partner with sales leadership and key stakeholders to develop and execute a differentiated field marketing strategy for North America.
- Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer/prospect programs, partner-led activities
- field-driven demand generation initiatives.
- Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
- Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation, account engagement, and measurable pipeline contribution.
- Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
- Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions.
- Act as the primary marketing resource for regional sales and sales engineering teams, ensuring alignment on objectives and strategies.
- Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
- Continuously track and report on program performance, adjusting plans using data insights to optimize results.
- Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.
- Required Qualifications and Skills
- 5+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America.
- Demonstrated experience owning regional event strategy and execution, including Tier 2 and Tier 3 events, field programs, executive experiences, partner events, and industry-specific demand generation activities.
- Strong understanding of how to build field marketing programs that support both new logo acquisition and pipeline acceleration.
- Strong problem-solving and analytical skills, with the ability to use data to measure and optimize campaign performance, event impact, partner contribution, and ROI.
- Strong cross-functional leadership skills, with the ability to build alignment across Sales, Partner Marketing, Channel, Demand Generation, Product Marketing, and Sales Engineering.
- Expertise in managing marketing budgets to maximize ROI, drive efficiency, and prioritize investment based on business impact.
- Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.
- About Us
- Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform
- helps practitioners and developers ensure application reliability, secure and protect against modern security threats
- gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com .
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Required skills
B2B SaaSField MarketingSalesforceMarketo6SenseG-suiteSlack