Sr. Product Marketing Manager, Alexa Lifecycle Marketing
Amazon.com Services LLC•6h ago
United StatesOnsite$142.8K–$193.2KFull-timeManager Level5+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Product Marketing ManagerProduct ManagerVp ProductPerformance Marketing
- Be part of a group of passionate and dedicated marketers focused on growing adoption and usage of Alexa+, our next generation AI assistant. Alexa is a meaningful part of our customers everyday lives and this role is uniquely positioned to help grow adoption of prioritized Alexa capabilities. This role works closely across Go-To-Market, Product, Finance, Business Intelligence
- Creative teams to drive performance marketing campaigns that deliver against adoption goals. A successful candidate is highly analytical, versed in acquisition and performance marketing, brings a unique point of view
- thrives in ambiguous, fast paced environments. Key job responsibilities - Analyze and improve customer funnels, continuously optimizing to drive better customer experiences and conversion - Develop cross channel marketing campaigns that deliver against acquisition and retention targets - Lead the briefing and development of creative assets - Lead the development and implementation of campaign and business performance metrics - Drive ongoing experimentation plans - Deliver feedback loops to Go To Market and Product teams to drive continuous improvements in product development and positioning About the team The Alexa Lifecycle Marketing team is a group of passionate and high performing marketers focused on driving continuous growth of Alexa across Amazon devices (e.g. Echo), the Alexa App
- Alexa.com. The team works closely across Alexa Go To Market, Alexa Brand Marketing, Alexa Product, Alexa Sales, Finance
- Business Analytics. The team consists of product marketers, channel marketing experts
- 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Knowledge of analytics tools and web traffic reporting
- Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling
- targeting - Experience with AI/ML technologies Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
Required skills
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