Senior Manager, Personal Investor Marketing Analytics

Responsibilities

• Marketing Measurement & Effectiveness Own the measurement strategy across marketing channels, including attribution, incrementality, experimentation, and marketing mix modeling (in partnership with Attribution team) .
• Quantify marketing impact, ROI, and efficiency, balancing short ‑ term performance with long ‑ term brand and customer value.
• Establish standards for method selection , interpretation, and usage, ensuring insights are decision ‑ ready and credible.
• Advanced Analytics & Modeling Partner closely with Data Science to design, build, and operationalize advanced attribution and response models (e.g., MMM, MTA, forecasting, response curves).
• Translate model outputs into practical guidance such as budget ranges, optimization scenarios, and investment guardrails.
• Ensure analytical rigor while prioritizing explainability and usability for business stakeholders.
• Strategic Partnership & Influence Serve as a trusted advisor to Marketing, Finance, and Execution leaders on investment strategy and performance trade ‑ offs.
• Lead a centralized marketing portfolio analytics function for all of client groups that conducts regular monitoring, reporting, and analyses of business performance; including ad-hoc requests.
• Influence annual planning, in ‑ year optimization, and long ‑ term growth strategies through data ‑ driven insights.
• Proactively identify opportunities to improve marketing effectiveness through better data, tools, or processes.
• Team Leadership & Capability Building Lead, mentor, and develop a team of high ‑ performing analysts and managers.
• Foster a culture of curiosity, accountability, and business impact, not just technical excellence.
• Build scalable processes, tools, and documentation to support long ‑ term sustainability.
• Data & Technology Enablement Partner with Technology, Data Engineering, and Marketing Ops to improve data quality, accessibility, and reliability.
• Guide the evolution of analytics platforms, dashboards, and self‑service tools.
• Ensure analytics solutions align with privacy, risk, and regulatory requirements.
• Participates in special projects and performs other duties as assigned Qualifications: Minimum of 1 5 years of experience within Financial Services and at least 8 years of work experience within Marketing Analytics Undergraduate degree or equivalent combination of training and experience within quantitative fields such as Mathematics, Engineering, Operations Research etc.
• Graduate degree preferred Strategic; analytic orientation : A proven track record of decision making and problem solving based on analytics .
• Deep u nderstanding of complex design or experiments methods (Multi arm bandit, full/half factorial etc.) and e xposure to AI/ML methodologi es required Conceptual thinking : Conceptual thinking skills must be complemented by a strong quantitative orientation to innovate and find efficiencies in the application of data and technology to support business opportunities Drive Impact: Strong business judgment, leadership and integrity: They should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business Self-Starter: Operate with an entrepreneurial mindset, building and scaling new analytics capabilities from the ground up while balancing innovation, rigor
• enterprise ‑ level accountability.
• Strong partnership management skills and ability to advocate for deep analytics and experimental learning to business partners Strong verbal and written communication skills to influence wide variety of audiences .
• Strong deck writing skills to influence senior leadership (CMO) are a must Willingness to roll-up the sleeves and deliver analytic work-product whenever needed Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.
• About Vanguard At Vanguard, we don't just have a mission—we're on a mission.
• To work for the long-term financial wellbeing of our clients.
• To lead through product and services that transform our clients' lives.
• To learn and develop our skills as individuals and as a team.
• From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
• How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
• We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.