Senior Writer

About Motorway Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car.

Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.

About The Role We’re looking for a Senior Writer to join our Creative Studio and shape how Motorway communicates across every single touchpoint. This is a unique dual-audience role: you will write for both car sellers (B2C) and our car dealer network (B2B), reporting directly to the Head of Creative.

You’ll operate across the full creative and editorial spectrum - crafting everything from brand campaigns, social and CRM flows to longer-form articles, in-product copy, sales and internal collateral. You’ll be a talented writer who can translate complex topics (UK car ownership, EV adoption, and live auction dynamics) into clear, compelling narratives.

Additionally, you will be the editor for AI-assisted content, ensuring our content scales without losing its edge. What You'll Do Execute across the funnel: Concept, write and edit copy for the entire end-to-end user journey - including brand campaigns, web/app, email, performance marketing, and B2B collateral.

Steward the Motorway voice: Maintain, evolve, and enforce Motorway’s brand voice guidelines so we sound distinct and consistent across all channels. Coordinate copy across the end-to-end experience. Partner cross-functionally with Marketing, Product, CRM, and Operations to turn messaging into a coherent, seamless customer experience.

Lead on long-form and editorial content. Articles, thought leadership, and community (Reddit, Meta) content that builds Motorway's authority and maximises visibility in both human and AI search. Edit and elevate AI-generated copy. Ensure AI-assisted work sounds like Motorway, and establish the prompts and guardrails that allow us to scale content using AI tools (Claude, ChatGPT) while maintaining strict quality control.

Translate complexity: Demystify the automotive industry. Turn dry regulatory changes, market trends, and transaction processes into intuitive, high-converting copy. Optimise for Performance: Monitor content performance metrics (engagement, conversion, LLM indexing) and proactively iterate to drive business results.

What We're Looking For A strong track record in copy/content writing, with a significant portion spent inside a fast-paced brand or agency. A diverse portfolio featuring both short-form marketing copy and long-form editorial pieces (articles, guides or explainers).

The ability to strip away jargon and simplify complex topics without making them simplistic. You know the exact line between accessible and reductive. You already integrate tools like Claude or ChatGPT into your daily workflow with intent. You understand how to prompt effectively and, crucially, how to edit AI-generated text to make it sound human and branded.

Knowledge of how content earns visibility in the age of traditional SEO and emerging generative AI search engines. Experience managing multiple stakeholder opinions across different functions. You can defend a creative point of view, accept honest feedback, and edit work constructively.

A craft-first mentality, with the discipline to deliver at pace within a fast-moving environment. Nice to Have B2B or marketplace experience Experience writing for automotive, mobility, or consumer tech brands CMS experience Previous experience working in or alongside an in-house creative studio