Marketing Manager (Materials Testing Division)

14000 Technology Dr., Eden Prairie, MN 55344, USA Full-time Smart people. Smart ideas. Smart choice. A thriving environment for learning, innovation and growth. Why do so many people join MTS Systems Corporation and stay for a career? Because this is a place where you get to apply your creativity, work with smart people on fascinating projects, and make a positive impact on people’s lives.

It is a place where you can learn, innovate and grow professionally. Transforming what’s possible with cars, aircraft, bridges, wind turbines and space-age materials — this is work we dream about as kids. At MTS, it’s a rewarding career path for talented individuals who are willing to work hard, think hard, and commit to solving complex and critical challenges for our customers around the world, many of whom are leaders in their respective industries.

By joining MTS, you’ll have access to the latest tools and technologies, along with the support of colleagues who are passionate about their work. You’ll discover a dynamic culture of continuous improvement that extends to our people, one that offers numerous ways to expand your knowledge and advance your career.

And because we are a global company, your work may also include world travel. Primary Objective The Marketing Manager is the divisional marketing owner for MTS’s Materials Testing (MAT) business. This role is accountable for developing and executing the MAT divisional marketing strategy and sub-brand — operating as the strategic marketing lead for the division while leveraging the Platform Marketing (PLT) team as a shared execution resource.

The MAT Marketing Manager does not manage the PLT team; rather, they work with PLT resources on specific divisional needs, partnering closely to bring campaigns, content, and go-to-market programs to life. This role works in close alignment with MAT commercial and product leadership.

Major Areas of Accountability Strategy & Planning: Develop and own the MAT divisional marketing strategy, aligning with business objectives, commercial priorities, and the MTS enterprise brand framework. Define and manage the MAT sub-brand — positioning, messaging hierarchy, and visual identity guidelines — within PLT brand standards.

Build and manage the MAT marketing calendar and annual plan, prioritizing initiatives by business impact and commercial opportunity. Own the MAT marketing budget, driving expense optimization and applying GTM effort-tiering to allocate resources by impact level.

Lead ongoing portfolio marketing efforts to maintain and grow MTS’s competitive presence within the materials testing market. Monitor competitive dynamics and develop proactive strategies to protect and grow MAT’s market position. Go-to-Market Execution: Lead GTM brainstorm, ideation, and planning for each MAT product launch, coordinating cross-functional inputs across product management, sales, and PLT.

Own L1 and L2 campaign planning — developing briefs, objectives, and success metrics — working with PLT execution teams to deliver. Own MAT tradeshow and event strategy and planning; direct PLT on execution logistics and on-site support. Develop content briefs and standards for the Product Management team to ensure brand-consistent, commercially relevant materials.

Sales Enablement: Own the MAT sales enablement strategy, defining the tools, templates, and content commercial teams need to win. Create and maintain internal selling templates and content for MAT, ensuring materials are current, on-brand, and commercially effective.

Manage direct selling requests from commercial teams, responding with speed and quality. Track and manage the commercial deploy pipeline to ensure marketing activities align with launch readiness and revenue goals. PLT Partnership & Interfaces: Partner with PLT marketing resources — including design, marketing execution specialists, and regional teams — on MAT-specific needs.

PLT is a shared resource, not a handoff; MAT owns the brief and outcome. Work with the MAT commercial leadership on strategic direction, stakeholder alignment, and marketing priorities. Collaborate with the Product Management team on content production, launch readiness, and portfolio messaging.

Align with the MTS Brand & Customer Experience Manager on brand standards, enterprise priorities, and resource planning. Analytics & Reporting: Track MAT marketing performance across campaigns, events, and enablement programs, reporting on pipeline contribution, brand impact, and ROI.

Use data and market analytics to inform campaign decisions, prioritize investments, and continuously improve program effectiveness. Education, Experience, & Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field.

Minimum of 5 years of progressive experience in brand management, marketing, or customer experience Demonstrated experience developing and executing enterprise-wide or multi-brand strategies in a complex, matrixed organization. Strong understanding of brand governance, identity systems, and customer experience design principles.

Proven ability to manage budgets, agency and vendor relationships, and cross-functional teams to deliver integrated programs on time and on brand. Excellent communication, presentation, and stakeholder management skills, with the ability to influence across divisions and at all levels of the organization.

Physical Demands (US only) The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. Compensation Information: $92,000 - $140,000 Annual Salary, commensurate with experience and qualifications.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.