Marketability Director
Ubisoft2•7h ago
CanadaOnsiteFull-timeSenior Level7+ yrs exp
- Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!
- Define and manage a product’s marketability to ensure its desirability, consistency
- clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent
- actionable marketing foundations. WHAT YOU’LL DO Define the fundamentals of the product’s marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation
- continuity across products. Develop and evolve the product’s marketing vision to ensure its relevance to players, consistency across experiences
- alignment with business goals. Define marketability guidelines for content themes, products
- new features to ensure they align with the product’s positioning, player expectations
- development objectives. Collaborate closely with the Go-To-Market Director to ensure that the product’s foundations meet marketing and business needs as well as market realities. Provide development teams with player insights (motivations, perceptions, feedback, reception of new features), market trends
- business needs to ensure a player-centric approach to product development. Act as a spokesperson for players in discussions regarding product evolution and evaluate content decisions through the lens of marketability. Initiate marketability strategies to enhance the product’s desirability and ensure consistency across all its dimensions. Collaborate with insights teams and marketing experts to identify growth opportunities, emerging expectations
- market trends. Translate product changes (features, content, monetization, new releases) into value propositions, documentation
- content that can be leveraged by Go-To-Market, Business
- marketing partner teams. Develop the marketability deliverables necessary for understanding and promoting the product, including product bibles, naming frameworks, build & capture guidelines
- product understanding content. Define marketability asset requirements and guide their production in collaboration with the Go-To-Market and Creative Services teams to support business needs, promote USPs
- ensure product consistency across marketing touchpoints. Ensure that business priorities and Go-To-Market needs are factored into marketability outputs to maximize their relevance and impact. Define and track marketability and product desirability metrics to assess the resonance of the positioning, player perception
- the product’s marketing health. Develop measurement approaches to evaluate marketability performance (brand equity, intent-to-play, excitement metrics, reception of new features, etc.) and identify opportunities and risks. Conduct regular reviews to identify lessons learned, benchmark market trends
- inform future product direction. Manage and develop a team of Marketability experts covering Product Marketing and Product Management. Foster a culture of product expertise, collaboration with development teams
- marketing consistency. Support employee development through coaching, clear prioritization
- growth opportunities. Perform all other related tasks.
- WHAT YOU'LL BRING A university degree in a relevant field or equivalent education. At least 7 to 10 years of experience in video game marketing or other relevant experience in product positioning and strategy. Leadership and excellent interpersonal communication skills Ability to manage and adapt to change Ability to work effectively on multiple projects simultaneously Results-oriented and committed to serving stakeholders Ability to defend one’s point of view, even when it is unpopular Ability to delegate and empower others Functional bilingualism (French and English) In-depth knowledge of the video game market and industry Human resources management skills Ability to incorporate a creative vision into the development of marketing products, taking into account market trends and player expectations
Required skills
video game marketingproduct positioningstrategymarket trendsplayer insightsteam management