Sr. Manager, Social & Community Management

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do.

Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. The Senior Manager, Social & Community Management is responsible for leading CVS Pharmacy's organic social presence, community engagement strategy, and platform-native content execution across YouTube, Reddit, Threads, and emerging community-driven platforms.

This role builds brand credibility, trust, and customer engagement by ensuring CVS participates authentically in relevant conversations, creates meaningful community experiences, and leverages consumer insights to inform enterprise decision-making.

The leader serves as the bridge between content strategy, community engagement, social listening, and platform innovation, helping CVS strengthen relationships with customers while identifying opportunities to expand reach, relevance, and business impact.

Are you passionate about building brands, accelerating business growth, and connecting with consumers through innovative social and search experiences? CVS Health is building a world-class Social & Search Marketing organization focused on transforming how customers discover, engage with, and choose CVS across digital platforms.

The Senior Manager, Social & Community Management is responsible for leading CVS Pharmacy's community engagement and organic social presence across YouTube, Reddit, Threads, and emerging platforms. This role drives platform-specific content execution, cultivates meaningful customer engagement, leverages social listening and insights to inform business decisions, and identifies opportunities to strengthen brand relevance in community-driven environments.

The leader works cross-functionally with content, marketing, creative, communications, customer service, and paid media teams while developing best practices, managing agency partners, and evaluating new platforms and engagement models that support long-term growth.

The ideal candidate combines strategic vision, deep expertise in social media, content marketing, community engagement, and performance marketing, strong business acumen, and a proven track record of driving measurable growth through integrated organic and paid digital strategies.

This leader must have experience partnering closely with Paid Social and Paid Search teams to identify amplification opportunities, optimize content performance, and accelerate audience growth—particularly across YouTube, where organic content, search behavior, creator partnerships, and paid media investments work together to drive engagement, discovery, and subscriber growth.

Lead organic content, community engagement, and channel operations across YouTube, Reddit, Threads, and emerging platforms. Develop platform-native content strategies in partnership with Editorial, Creative, Influencer, SEO, Paid Social, and Paid Search teams.

Drive YouTube growth through integrated organic, search, creator, and paid amplification strategies. Leverage social listening and community insights to identify trends, optimize content, and manage reputational risks. Establish community governance, reporting, and performance measurement frameworks.

Deliver actionable insights and recommendations to cross-functional stakeholders. Build and develop Community Managers while managing agency and vendor partners. Evaluate emerging platforms and lead innovation initiatives that drive audience growth and engagement.

Essential Qualifications and Functions: 8-10 years of experience in social media, community management, content strategy, digital engagement, or related fields. Deep expertise in YouTube, Reddit, and community-based social platforms, including content execution, audience engagement, moderation, and analytics.

Strong understanding of social listening, audience intelligence, sentiment analysis, and community insights. Proven ability to operate strategically while also managing day-to-day execution. Excellent written communication skills with demonstrated ability to navigate sensitive issues, misinformation, and reputational risk.

Experience leading cross-functional initiatives and influencing stakeholders across multiple teams. Experience managing agencies, vendors, and external partners