Sales Manager, SMB and Corporate
Asana•6h ago
SydneyHybridFull-timeManager Level5+ yrs exp
Top focus
Sales RepresentativeSales Engineer
- As a key member of the APAC Revenue Leadership Team reporting directly to the General Manager, APAC, you will be the strategic leader responsible for shaping, executing
- driving all SMB and Mid-Market/Corporate go-to-market (GTM) activities across ANZ, Southeast Asia, Asia
- Korea (excluding Japan). You will lead a high-velocity, high-volume regional sales team currently delivering strong results across a broad and fast-growing customer base, spanning digital-led acquisition through to sales-assisted expansion.
- Partnering closely with leaders across Customer Success, Marketing, Sales Development
- Channel, you will own the full-funnel GTM playbook for our SMB and Mid-Market/Corporate customer segments. In this role, you will leverage your expertise in scaled, velocity-driven sales motions to build repeatable pipeline generation, drive efficient customer acquisition
- expand Asana's market presence across the region.
- This role is based in our Sydney office with an office-centric hybrid schedule. The standard in-office days are Tuesday, Wednesday
- Thursday. Most Asanas have the option to work from home on Mondays and Fridays. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
- What you’ll achieve
- Build a strong community of customers, partners, and employees across the ANZ, SEA, Asia, and Korea markets.
- Develop and execute a comprehensive multi-year strategy for revenue growth and market penetration across the SMB and Mid-Market/Corporate segments, tailored to the maturity and channel dynamics of each sub-region.
- Partner with Customer Success to build a scalable, tech-enabled coverage model that drives both new logo acquisition and expansion revenue across a high volume of accounts.
- Lead, inspire, and collaborate with sales and matrixed teams to operationalize a repeatable playbook that fuels pipeline velocity, forecasting accuracy, and deal rigour at scale.
- Hire, nurture, and develop top sales talent across a high-throughput sales organization, building clear career paths and succession plans in a segment known for developing future enterprise talent.
- Act as a senior executive representative for Asana with customers, partners, channel partners, and media across the region.
- Create strong feedback loops with the Product team to influence product evolution, particularly around self-serve to sales-assisted conversion and AI-powered product adoption (including Asana AI Teammates).
- Evolve the Account Team Playbook to support SMB and Mid-Market/Corporate growth, ensuring alignment across SDRs, Sales, Success, Channel, and Services.
- Build and mature channel and partner motions where they materially extend coverage and pipeline generation across under-penetrated markets.
- About you
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- People-centric leader with a track record of managing high-volume, high-velocity sales teams.
- Proven experience managing dedicated SMB and/or Mid-Market/Corporate sales teams and consistently hitting revenue targets in an enterprise tech or SaaS environment.
- Deep background in scaled, transactional-to-mid-complexity sales motions, with a strong understanding of shorter sales cycles, higher deal volume, and disciplined pipeline management.
- Demonstrated experience leading and scaling high-performing SMB/Mid-Market sales teams across APAC or comparable multi-market regions.
- Track record of building and refining segmentation, territory design, and coverage models to maximize productivity across a large book of accounts.
- Proven capability to scale sales organizations and drive consistent bookings, ARR, and logo growth across commercial segments, including via channel and partner leverage.
- Deep experience navigating growth strategies within both product-led (self-serve, PLG) and sales-led business models, and building the muscle to convert between them.
- Operationally strong, with the ability to independently build robust GTM, operating rhythm, and talent development plans (e.g., pipeline councils, coaching clinics, forecast cadences).
- Intellectually curious, analytical, and naturally open-minded, with a passion for solving complex regional coverage and productivity challenges.
- A highly collaborative partner, comfortable navigating cross-functional, matrixed environments alongside Product, Marketing, and Channel teams.
- A low-ego leader who builds trust and influence through thoughtful communication, coaching over inspection, and high-quality execution.
- At Asana, we're committed to building teams that include a variety of backgrounds, perspectives
- skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
- #LI-Hybrid
- About us
- Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes
- Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
- Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
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