Content Growth Lead, Creator Partnerships

Amazon.com Services LLC•4h ago

United StatesOnsiteFull-timeSenior Level5+ yrs exp

H-1B verified · 2310 LCAs

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Content Strategist

Amazon's Creator Services team leads creator programs that span media, commerce
culture. We connect creators and Amazon's diverse businesses, helping bring big ideas to life across Wondery, Amazon Music, Twitch, Audible, Amazon Games
beyond. Join us in making Amazon the home for creators. We're seeking a leader to build and scale our Content Growth team in service of our creator partnerships. This role will own the strategy and execution of content distribution across all services – including YouTube, TikTok, Meta
Amazon's owned-and-operated products – to maximize audience reach, engagement
monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard)
more. You'll lead a team responsible for transforming how we distribute and optimize creator content, building in-house platform expertise
developing scalable workflows that drive growth. This role reports to the Head of Creator Partnerships and must be located in New York City or Los Angeles. Key job responsibilities Content Distribution Strategy & Execution: - Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS
Amazon O&O services to maximize reach, engagement
monetization. - Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors
technical specifications. - Lead innovation in short-form and mid-form content optimization. - Cultivate relationships with all distribution services, negotiate platform partnerships
represent Creator Services in all platform partner meetings, conferences
events. - Transform manual distribution workflows into automated, scalable solutions that support growing content volume. - Design and implement standardized performance measurement frameworks across all distribution endpoints. - Build with AI to find opportunities for automation, optimization
workflow improvements. Team Leadership & Development: - Build, lead
mentor a high-performing team. - Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies. - Set clear performance metrics and goals aligned with overall business objectives. - Lead cross-functional initiatives with Creator Services, Creator Ad Partnerships
other Amazon teams. Monetization & Analytics: - Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities. - Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities. - Build analytics capabilities to measure content performance, identify growth opportunities
translate data into insights and actionable strategies that drive revenue growth. Creator Advisory: - Serve as a strategic growth advisor to creator partners, providing guidance on distribution optimization. - Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization. - Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships.
5+ years of business development, direct technology services sales, partnership management
sourcing new business experience - Experience in business development, direct technology services sales, partnership management
sourcing new business - Bachelor's degree or equivalent - 7+ years of experience in digital content distribution, platform growth
creator economy operations - 5+ years of building and leading teams in matrixed operating structures - Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta), including algorithm mechanics, audience development
technical specifications - Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth, engagement
monetization - Experience cultivating platform partnerships and representing organizations in partner meetings, conferences
industry events - Experience establishing scalable workflows, automation solutions
operational frameworks to support growing content volume - Strong analytical capabilities with ability to design performance measurement frameworks and translate platform data into actionable growth strategies - Experience working and communicating with multiple stakeholders and cross-functional teams including marketing, ad sales, product
Master's degree or equivalent - 8+ years of experience in digital content distribution with direct responsibility for audience growth outcomes across short-form and long-form content - 7+ years of managing and developing high-performance teams with clear track record of building in-house platform expertise - Experience in creator services, talent management, or media operations with direct creator advisory responsibilities - Knowledge of distribution channel economics, platform monetization models, and ad/sponsorship revenue optimization - Experience leveraging AI tools and automation to drive workflow improvements and content optimization at scale - Experience negotiating platform-level partnerships or preferred distribution agreements - Demonstrated ability to build and operationalize standardized best practices that scale across multiple creator partnerships simultaneously Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff
adhere to standards of excellence despite stressful conditions
communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service
and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Culver City - 162,700.00 - 220,200.00 USD annually