Sr Manager Marketing

Job Description

• MAIN PURPOSE OF ROLE Implement a marketing and sales strategy for one or more of the organization's more complex, controversial
• strategically significant products/services in order to meet established sales or market share targets. MAIN RESPONSIBILITIES
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. QUALIFICATIONS Education Associates Degree Masters Degreein Engineering Experience/Background Minimum 4 years The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: APOC Point of Care LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)