Director, Integrated Marketing Campaigns
Temporaltechnologies•3h ago
United StatesRemoteFull-timeDirector Level10+ yrs exp
Top focus
Marketing Analyst
- About Us
- Temporal is an open source programming model that can simplify code, make applications more reliable
- help developers focus on the important things like delivering features faster. We are on a mission to be the reliable foundation of every developer’s toolbox
- are building the team that will make that happen.
- Our values guide us —they are present in how we show up, make decisions, and work together to make an impact. We’re curious, driven, collaborative, genuine and humble.
- Temporal is growing and we are looking for those who share our values, challenge 'standard' thinking
- want to influence our future. If you have a passion for improving the developer experience, building world-class open-source software and communities
- want to be a part of our amazing team, we'd love to hear from you!
- Summary
- We are seeking a Director, Integrated Marketing Campaigns to lead Temporal’s end-to-end campaign strategy across all key segments and geographies. This is a high-impact quarterback role responsible for translating company strategy into integrated, multi-channel programs that generate measurable pipeline across our Enterprise New Logo, Commercial Self-Serve, Growth, and International motions. You will own campaign strategy, planning, execution, and performance across the full funnel
- partnering tightly with Paid, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers real business outcomes. This role reports to the Head of Demand Gen & Lifecycle.
- What You’ll Do
- Campaign Strategy & Execution
- Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ).
- Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
- Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
- Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.
- Enterprise New Logo Pipeline
- Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
- Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets.
- Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs.
- Commercial Self-Serve & Developer Growth
- Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies.
- Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team.
- Growth & Expansion Campaigns
- Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts.
- Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads.
- Account-Based Marketing (ABM)
- Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
- Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts.
- Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness.
- International Expansion — EMEA & APJ
- Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams.
- Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning.
- Team Leadership & Performance
- Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth.
- Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities.
- Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment.
- Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of continuous experimentation to improve performance.
- Who You Are
- We value folks who bring strong experience and a genuine point of view, as well as a growth mindset to take on new challenges.
- 10+ years in demand generation, integrated campaigns, or growth marketing at B2B SaaS or developer-facing technology companies, with 4+ years in a Director-level or above role with direct pipeline accountability.
- Proven track record building and scaling global integrated campaign programs across enterprise, commercial, and international segments in a high-growth SaaS environment.
- Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration.
- Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders); developer-tools or infrastructure background strongly preferred.
- Hands-on ABM experience including 1:1/1:few motions, intent data activation, and account-level measurement; familiarity with PLG motions and self-serve conversion campaigns.
- International campaign experience supporting pipeline generation in EMEA and/or APJ with regional field teams.
- Strong analytical mindset with experience building attribution models, owning pipeline dashboards, and optimizing program mix.
- Expertise in the modern B2B marketing stack: Marketo, Salesforce, Claude/ChatGPT, paid media, and marketing analytics tooling.
- Strong people leader and cross-functional collaborator; self-directed and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment.
- Compensation
- The estimated pay range for this role is $240,000 - $285,000.
- This role is eligible to participate in Temporal's equity plan.
- Compensation ranges reflect salary and commission compensation (when applicable) across several geographic markets. Employment offers carefully consider multiple factors, including prior experience, knowledge, expertise, skillset, market location
- job level assessed during the interview process.
- Employee benefits and perks below are for full-time employees, part-time or temporary positions are excluded.
- U.S. Benefits
- Unlimited PTO, 12 Holidays + 2 Floating Holidays
- 100% Premiums Coverage for Medical, Dental, and Vision
- AD&D, LT & ST Disability, and Life Insurance (Standard & Supplemental Available)
- Empower 401K Plan
- Additional Perks for Learning & Development, Lifestyle Spending, In-Home Office Setup, Professional Memberships, WFH Meals, Internet Stipend and more!
- International Benefits
- Paid Time Off (PTO) and Benefits outside the United States vary by country
- are issued in partnership with Remote.com . Additionally, Temporal offers perks to all international employees for learning & career development, a lifestyle spending account, in-home office setup (in addition to company-issued hardware), professional memberships, work-from-home meals
- access to the Calm app for mental wellness.
- Travel
- Temporal is a globally distributed, collaborative team that values opportunities for in-person connection. Occasional travel may be required for company events, team offsites
- other meaningful moments that bring us together.
- Additional Perks
- $3,600 / Year Work from Home Meals
- $1,800 / Year Professional Enrichment (Career Development & Professional Memberships)
- $1,200 / Year Lifestyle Spending Account
- $1,000 / Year In-Home Office Setup (In addition to Temporal issued equipment - laptop, monitor, keyboard, mouse, trackpad, and extension power cable at no cost to you)
- $74 / Month Reimbursement for Internet
- Calm App Subscription for Mental Health & Wellness
- Temporal Technologies is an Equal Opportunity Employer. Temporal Technologies does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status
- any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit
- business need. We embrace and celebrate differences and diversity.
- Temporal is committed to providing access, equal opportunity
- reasonable accommodation for individuals with disabilities in employment, its services, programs
- activities. If you need to request a reasonable accommodation, please let your Recruiter know so we can assist.
- We are not working with external recruitment agencies, thanks.
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