Content Marketing Manager, Whole Foods Market (WFM) Owned & Influencer
Amazon.com Services LLC•4h ago
United StatesOnsite$78.8K–$137.9KFull-timeMid Level4+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Growth Marketing ManagerPerformance MarketingProduct Marketing ManagerMarketing AnalystContent Strategist
- We're looking for a Social Content Manager to join the Owned and Influencer team at Whole Foods Market. This role focuses on developing and executing lifestyle-driven, long-form editorial content that positions Whole Foods Market as a lifestyle brand and cultural force — in close collaboration with our Brand Engagement, Creative
- Production teams. The ideal candidate is a gifted writer and storyteller with a deep understanding of food culture, wellness trends
- the lifestyle media landscape who can translate brand values into compelling narratives that make people want to be part of the Whole Foods community. Key job responsibilities - Long-Form Content: Lead the editorial content creation for our Substack channel in partnership with Brand Engagement, developing a consistent publishing cadence of engaging, relevant long-form content that builds community and deepens brand affinity - YouTube & Long-Form Storytelling: Collaborate with Production and Creative to develop and execute long-form video storytelling, bringing lifestyle narratives to life through compelling, watch-worthy content that grows our subscriber base - Pinterest Strategy: Partner with Creative to develop and manage content for Pinterest, creating visually compelling, search-optimized pins and boards that drive discovery - Lifestyle Channel Support: Contribute content across additional lifestyle-oriented social channels, working with the broader team to ensure a cohesive brand voice - Editorial Voice & Brand Storytelling: Serve as a key voice for the brand's social editorial presence, collaborating with Brand Engagement to craft stories that celebrate food while weaving in trends and product discovery to inspire audiences organically - Content Calendar & Planning: Partner with the broader Social, Brand Engagement
- Creative teams to plan and maintain an editorial calendar - Performance & Optimization: Track content performance, identify trends
- iterate on strategy to grow - Cross-Functional Collaboration: Serve as a connective thread across Creative, Production, Brand Engagement A day in the life You'll spend your day translating our strategy into a content plan for our social media platforms, most notably Substack, YouTube
- Pinterest. Responsible for drafting our brand voice into compelling narratives while working collaboratively across teams About the team You'll join Whole Foods Market's Social Media & Influencer Marketing team as Content Marketing Manager, reporting to the Head of Owned & Influencer leading the Content function collaborating daily to build the WFM voice on social media.
- 4+ years of professional non-internship marketing experience - Experience driving high performance content and growth within a world class content company - Demonstrated experience managing content calendars and multi-platform posting schedules. - Strong project management and organizational skills with attention to detail. - Strong portfolio demonstrating long-form writing ability (newsletters, editorial features, essays
- similar) - Experience creating content for Pinterest or visually-driven lifestyle platforms
- Experience designing, planning
- delivering content projects - Experience managing social media accounts for large brands with wide reach (50k+ followers) - Grocery or food category experience. - Strong cross-functional collaboration skills with creative, legal
- marketing teams. - Experience managing a Substack, newsletter
- equivalent editorial platform - Familiarity with SEO and content discoverability best practices Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, TX, AUSTIN - 78,800.00 - 137,900.00 USD annually
Required skills
Content MarketingSocial MediaSEOProject ManagementContent CreationBrand Engagement