Manager, AI Marketing Enablement

Responsibilities

• Lead AI Adoption & Marketing Innovation Serve as the primary AI enablement partner for an assigned therapeutic area.
• Drive adoption and effective use of AI-powered tools, platforms, and workflows across brand teams.
• Lead training sessions, workshops, office hours, and demonstrations that build confidence and proficiency with new technologies.
• Partner with marketers to integrate AI-generated insights, recommendations, and capabilities into planning, decision-making, and execution.
• Champion innovative ways of working that improve efficiency, scalability, and marketing effectiveness.
• Support pilot programs, platform launches, and enterprise adoption initiatives that accelerate innovation.
• Analyze Business Needs & Improve Processes Analyze marketing workflows, business processes, and user needs to identify opportunities for automation, optimization, and AI-enabled improvements.
• Gather, document, and prioritize business and functional requirements for AI-powered solutions, digital platforms, and process enhancements.
• Translate business requirements into actionable recommendations for technology, analytics, platform, and external partner teams.
• Evaluate existing workflows and recommend improvements that enhance user experience, operational efficiency, and business performance.
• Support user acceptance testing (UAT), solution validation, implementation activities, and ongoing platform enhancements.
• Identify opportunities to simplify processes, increase adoption, and improve the overall effectiveness of digital capabilities.
• Turn Insights Into Action Help marketers translate AI-generated insights, audience intelligence, analytics, and recommendations into actionable business decisions.
• Monitor adoption trends, platform utilization, workflow performance, and business outcomes to identify opportunities for continuous improvement.
• Use data and insights to drive recommendations that improve marketing effectiveness and user engagement.
• Capture user feedback and contribute to best practices, governance, and scalable operating models across therapeutic areas.
• Stay current on emerging AI technologies, digital marketing capabilities, commercialization trends, and innovation opportunities.
• Qualifications Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Engineering, Digital Technology, Marketing Technology, Marketing, or a related field required.
• MBA or other advanced degree preferred.
• Required Skills & Experience Minimum 5-6 years of experience in marketing, marketing technology, business systems analysis, digital transformation, analytics, commercial operations, enablement, or related disciplines.
• Experience working with enterprise technology platforms, AI-powered solutions, analytics tools, workflow systems, digital applications, or business technology products.
• Experience gathering, documenting, and translating business and functional requirements into technology, workflow, process, or operational improvements.
• Experience analyzing business processes, evaluating user needs, and identifying opportunities to improve efficiency, effectiveness, and adoption.
• Strong understanding of pharmaceutical marketing workflows, commercial operations, and content development processes.
• Experience leveraging data, analytics, reporting tools, or AI-powered systems to support business decision-making.
• Strong analytical, critical-thinking, and problem-solving skills.
• Ability to translate complex technical concepts into clear, actionable business recommendations.
• Excellent communication, facilitation, relationship-building, and stakeholder engagement skills.
• Proven ability to collaborate across cross-functional teams and influence without direct authority.
• Curiosity, adaptability, and enthusiasm for emerging technologies and AI-driven innovation.
• Preferred Skills & Experience Experience within pharmaceutical, biotechnology, healthcare, consumer, consulting, or agency environments.
• Experience supporting AI implementations, marketing technology initiatives, digital transformation programs, workflow optimization efforts, or enterprise platform deployments.
• Experience collaborating with technology, product, engineering, analytics, data science, or platform teams.
• Familiarity with business process mapping, workflow design, requirements gathering, solution testing, change management, or adoption methodologies.
• Experience leading training, onboarding, capability enablement, or organizational adoption initiatives.
• Experience with platforms such as Workfront, Adobe, Veeva, DAM solutions, analytics platforms, workflow management systems, or generative AI tools.
• Other: This position is based in Titusville, NJ or Horsham, PA and may require up to 10% domestic travel.
• Johnson & Johnson is an Equal Opportunity Employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law.
• We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
• Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs.
• If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource. #LI-Hybrid Required Skills: Preferred Skills: Brand Positioning Strategy, Collaboration, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Developing Others, Digital Channels, Digital Marketing, Digital Trends, Emerging Technologies, Inclusive Leadership, Leadership, Report Writing, Search Engine Marketing (SEM), Team Management, Technologically Savvy The anticipated base pay range for this position is : $117,000.00 - $201,250.00 Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year
• for employees who reside in the State of Colorado –48 hours per calendar year
• for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits