Sr. Manager, Global SMB Ads Marketing
Amazon Advertising LLC•3h ago
United StatesOnsiteFull-timeManager Level15+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Performance MarketingGrowth Marketing ManagerProduct Marketing ManagerMarketing Analyst
- The Senior Manager, SMB Global Performance Marketing leads the worldwide first-party (1P) channel marketing team and content strategy for Amazon Ads' Small and Medium Business (SMB) segment. This leader owns two critical pillars: 1) Owned and operated ("1P") marketing channels (email, in-portal nudges across Seller/Vendor Central, Ad Console...)
- 2) Click Credit promotions strategy and execution. The role spans demand programs (Sponsored Products, Sponsored Brands, Brand Stores
- others), as well as vertical programs for Amazon Business and Authors. Rooted in a deep understanding of SMB advertiser needs, this leader acts as the strategic bridge between customers and the broader Ads organization—translating pain points, behaviors
- performance signals into lifecycle marketing strategies that drive long-term growth. By combining customer and performance insights with business objectives, this role shapes messaging, influences product direction
- ensures marketing efforts align to advertiser success across their lifecycle. Success is measured through business impact: advertiser activation, retention
- sustained revenue growth. As the team evolves toward an AI-enabled operating model in 2027, this leader will guide the transition from static campaign execution to continuous iteration—where Marketing Demand Automation (DMA) anchors end-to-end advertiser journeys
- marketers shift from hands-on execution to active system stewardship. This includes guiding strategy, defining business requirements, interpreting advertiser sentiment
- continuously calibrating outcomes based on customer satisfaction, engagement
- business impact. Key job responsibilities 1. Owned and Operated ("1P") Marketing Channels - Define and execute the worldwide 1P channel marketing strategy across email and in-portal nudges, driving reach, engagement
- attributed revenue at scale. - Own end-to-end advertiser growth domains—acquisition, optimization, growth
- retention—defining problem statements, shaping strategy
- owning performance outcomes across the full advertiser lifecycle. - Design customer-centric, experience-led marketing around cohesive end-to-end advertiser journeys. - In partnership with decision science and mar-tech, define content frameworks, value propositions
- modular messaging that power 1:1 personalized experiences at scale. - Own demand generation and performance, managing trade-offs between volume, quality
- Return on Investment (ROI) to maximize total business impact. - Drive deep dive analysis and continuous experimentation. - Lead the transition toward Marketing Demand Automation as the anchor of the operating model, shaping increasingly precise inputs and content frameworks to unlock scaled variation, personalization
- performance over time. 2. Click Credit Promotions - Own the worldwide promotions strategy, including offer design, experimentation
- performance measurement, operating promotions as a key lever within Marketing Demand Automation journeys. - Define and optimize promotional offer structures that incentivize advertisers to take actions supporting long-term changed behaviors. - Drive continuous experimentation on promotional targeting, timing
- value to maximize incremental revenue and advertiser activation while managing ROI trade-offs. - Converge promotions into a unified system across targeting, journeys
- messaging strategy, ensuring promotional offers are integrated within lifecycle marketing rather than operating as standalone tactics. 3. Strategic Leadership and Team Development - Lead and develop a high-performing team of marketers operating as single-threaded owners across their respective domains. - Guide the team's evolution from content creation to curation, system design
- business impact as AI scales execution. - Serve as the strategic bridge between SMB advertisers and the broader Ads organization.
- 15+ years of work experience, 5+ years of management experience of international teams in a fast moving environment, MBA
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions - Experience leading creative development of innovative creative from concept to delivery - Experience managing multiple projects and meeting aggressive deadlines - Strong knowledge of AI applications, interest of project simplification, scaling and automation Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
MarketingAIData AnalysisProject Management