Creative Strategist, Brand Experience Strategy and AI Integration

Job Description

Responsibilities

• Define and evolve digital and brand experience strategies aligned to business goals Shape cohesive storytelling frameworks across web, campaigns, product
• platform experiences Partner across design, brand, content, engineering
• marketing teams to guide execution Help establish scalable creative systems, governance models
• experience principles Apply AI to improve content creation, personalization, discoverability
• operational workflows Identify opportunities to simplify fragmented experiences into unified customer journeys Use data, research
• customer insights to inform strategic recommendations Influence roadmap planning across digital experiences, platforms
• ecosystem initiatives Drive alignment between brand expression, UX strategy
• platform capabilities Champion scalable, reusable approaches to content, design systems
• digital storytelling Requirements: 6+ years of experience in creative strategy, digital strategy, brand experience, UX strategy
• related fields Experience supporting or leading large-scale digital ecosystem or transformation initiatives Strong understanding of brand systems, digital platforms, UX, content strategy
• customer journeys Practical experience applying AI to creative, content
• digital workflows Ability to influence cross-functional teams and executive stakeholders without direct authority Strong communication, organizational
• prioritization skills Ability to balance strategic thinking with executional realities Preferred: Experience working across enterprise or global digital ecosystems Familiarity with design systems, scalable content frameworks
• platform-based experiences Experience operating within agile, product-oriented
• cross-functional delivery models Understanding of emerging AI-assisted creative and experience workflows Background collaborating across brand, product
• marketing organizations What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are.
• We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness.
• We know varied backgrounds are valued and succeed here.
• We have the flexibility to manage our work and personal needs.
• We make bold moves, together, and are a force for good.
• Let's Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. #unitedstates Job: Marketing Job Level: Expert "The expected salary/wage range for this position is provided below.
• Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 120,000 - 243,000 in California The listed salary range reflects base salary.
• Variable incentives may also be offered." Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer.
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