Growth Marketing Manager, Amazon Fashion
ASSPL - Karnataka•3h ago
IN, KA, BengaluruOnsiteFull-timeMid Level4+ yrs exp
Top focus
Growth Marketing ManagerPerformance Marketing
- Amazon Fashion is one of the largest and fastest-growing businesses within Amazon India. Fashion is also one of the most dynamic and competitive categories in e-commerce, requiring continuous innovation across customer acquisition, traffic generation, engagement
- retention. We are seeking an analytical, customer-obsessed
- highly entrepreneurial Marketing Manager to own one of the most critical functions within the category - Growth & Traffic for Amazon Fashion. The ideal candidate will combine strong analytical skills with exceptional execution capabilities, thrive in ambiguity, influence large cross-functional teams
- demonstrate a relentless bias for action. This role requires deep understanding of customer behavior, traffic channels, marketing experimentation
- performance measurement. Key job responsibilities Traffic Ownership & Growth Strategy
- Own end-to-end topline traffic growth for Amazon Fashion, including customer visits (RCVs), glance views (GVs) and share of site growth.
- Serve as the category advocate with central marketing teams.
- Develop quarterly and annual growth plans, identifying key traffic opportunities, risks, and investment priorities.
- Develop traffic strategy and own execution plans for High Velocity Events, including central sale events (ARTs) and category specific tier-1 events (eg- Wardrobe Refresh Sale).
- Own category marketing investments across performance marketing, sale events, customer promotions, and emerging growth channels, continuously optimizing ROI and business outcomes. Traffic Channel Optimization
- Build deep expertise across all traffic-driving mechanisms, including internal and external traffic channels.
- Identify and scale high-impact traffic drivers while continuously optimizing channel efficiency and effectiveness across paid channels like Associates, Paid Search, Paid Social, messaging channels etc.
- Partner with channel owners to influence roadmap, improve customer experience, and unlock incremental traffic opportunities for Fashion.
- Own traffic initiatives for priority customer segments including Prime, Premium, Gen-Z, and New-to-Amazon customers.
- Identify, pilot and scale new traffic and customer acquisition opportunities, like AI-led discovery experiences, Answer Engine Optimization (AEO), social commerce etc. Experimentation & Performance Analytics
- Build and execute a robust experimentation roadmap across traffic channels and marketing programs.
- Conduct deep-dives to identify growth opportunities, diagnose business performance, and quantify impact of marketing initiatives.
- Establish mechanisms, dashboards, and reporting frameworks to track performance and influence business decisions.
- Own retrospective analysis for experiments, BAU and event strategies to consolidate learnings across controllable marketing channels and turn them into repeatable playbooks to optimize for business outcomes. Cross-Functional Leadership
- Partner with Product, Prime, XCM, Finance, Ads, and external agency teams to deliver growth initiatives.
- Collaborate with brands to unlock incremental traffic through co-funded marketing investments.
- Present recommendations, business reviews, and growth strategies to senior leadership.
- Influence category, product and central marketing roadmaps to improve customer discovery, experience, conversion and long-term business growth. A day in the life A typical day involves reviewing traffic and customer funnel performance, identifying growth opportunities, prioritizing experiments
- influencing cross-functional teams to improve business outcomes. You will work closely with channel owners, product teams
- business leaders to solve traffic problems, launch marketing programs
- build scalable mechanisms that drive long-term growth. The role requires balancing strategic thinking with hands-on execution and data-driven decision making.
- 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams
- Experience collaborating and influencing multiple teams across multiple organizations - Experience performing statistical analysis of data using SQL, Excel and other tools - Experience with marketing experimentation, traffic optimization, and/or customer lifecycle management - Experience owning traffic, growth, acquisition
- lifecycle marketing programs in e-commerce - Experience building customer segmentation and targeting frameworks - MBA or equivalent business experience Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
ExcelTableauSQLmarketing experimentationtraffic optimizationcustomer lifecycle management