Senior Manager - Product Marketing, Payor Solutions

What You Will Do

• As the Senior Manager - Product Marketing, Payor Solutions, you'll be responsible for developing and executing the B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio.
• You will develop and execute a detailed, metric-based marketing plan, informed by a deep understanding of the buying needs and challenges of our customers and influencers.
• It will include break-through positioning and messaging, multi-channel communication plans and a continued focus on campaign optimization to create awareness and demand for our product portfolio.
• This role is meant for a product marketer that knows how to turn strategies into action, with a background in B2B, B2C marketing, with a focus on sales channel support.
• Independent leadership of strategy development across multiple products and capabilities combined with successful execution, including measurement and outcomes, is a must.
• This role is at the intersection of key business stakeholders, including Product, Sales and Sales Enablement and the right candidate will excel at providing and receiving feedback and managing stakeholder relationships.
• As a successful candidate, you will be curious, detail-oriented and a creative problem solver who can work well within dynamic cross functional teams and own the execution of multiple projects, on time and within budget.
• The tangible results of a product marketer’s work typically include: Deep understanding of the market, competition and customers.
• Developing creative briefs and provide direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines.
• Positioning and messaging that attracts and converts prospects and leads.
• Sales enablement materials that help Sales close more deals.
• Impactful and measurable go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to support business growth goals.
• Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results.
• Management of a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process.
• Required Qualifications 7+ years of experience within healthcare or other highly regulated industries. 5+ years of experience in B2B and B2C marketing where the clients are in the fortune 500 and experience leveraging a surround sound/cross channel approach. 3+ years of cross-functional leadership experience at all levels of the organization to ensure you are bringing both leadership and influence.
• Preferred Qualifications Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope and complexity.
• They will be highly effective at partnering and will understand how to collaborate, influence and drive impact across the organization.
• Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong story telling & quantitative and qualitative evidence.
• Education Bachelors degree, or equivelant experience.
• Pay Range The typical pay range for this role is: $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.
• The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
• This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
• This position also includes an award target in the company’s equity award program.
• Our people fuel our future.
• Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
• Great benefits for great people We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
• The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments .
• We anticipate the application window for this opening will close on: 07/11/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.