Content and Market Intelligence Strategist, EquityZen - Associate

Responsibilities

• In this role, you will be instrumental in driving Morgan Stanley Private Markets and EquityZen’s content strategy from planning to execution and analysis.
• Your core responsibility is to build and execute both the near-term content strategy—including developing original content based on insights from EquityZen’s proprietary private market data.
• These will come to life in short-form and long-form content pieces for social media, blog and video that aligns with EquityZen’s goals and brand—and the long-term strategy, with a focus on optimizing for SEO, brand awareness and engagement.
• You will develop, write, and edit content that maintains a consistent brand voice across key strategic areas, including educational, thought leadership, and market-driven content.
• Furthermore, you will project manage cross-team content creation initiatives with both EquityZen and Morgan Stanley to ensure quality and on-time delivery.
• The role involves writing compelling content as well as managing the full content publishing process: obtaining compliance approval, selecting creative assets
• distribution across all channels (website, social media, PR
• Finally, you will perform content performance analysis, tracking metrics like views and clicks, to refine the overall strategy and stay up to date with industry trends and content formats to drive best-in-class content within budget constraints.
• WHAT YOU’LL DO Build and execute on near-term content strategy, including developing a content calendar for EquityZen’s social media, video and blog that aligns with EquityZen’s goals and brand Develop, write, and edit content that maintains a consistent brand voice across strategic focus areas: educational, thought leadership, and market driven content Project manage cross-team content creation initiatives (e.g. with EZ and Morgan Stanley) to ensure quality, on-time content delivery Content publishing: manage compliance approval, creative selection, and distribution across channels including website, social media, PR, email Perform content performance analysis to refine strategy (views, clicks, etc.) Build long-term content strategy, optimizing for SEO, awareness and engagement Stay up to date with industry trends, content formats to drive best-in-class content, taking into account budget constraints THE RIGHT STUFF Bachelor’s degree in Marketing, Communications or related field 4-5+ years’ experience working in content strategy, market intelligence or communications, ideally for financial services, fintech or other regulated industriesStrategic mindset
• able to distill content opportunities to their essence and craft compelling articles and storylines Familiarity with using SEO and AEO (AI Engine Optimization) to build content that is compelling and answers the questions of our target audiences.
• Data-driven mentality with the ability to analyze and report on market trends, insights and opportunities Demonstrated ability as a writer and a user of AI to improve writing and content creation WHAT YOU CAN EXPECT FROM MORGAN STANLEY: At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals.
• We do it in a way that’s differentiated – and we’ve done that for 90 years.
• Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion
• giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries.
• At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered.
• Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences.
• We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry.
• There’s also ample opportunity to move about the business for those who show passion and grit in their work.
• To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.
• Expected base pay rates for the role will be between $58,000 and $115,000 per year at the commencement of employment.
• However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages
• other Morgan Stanley sponsored benefit programs.
• Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background.
• Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.
• Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.
• For more information, please visit : https://www.morganstanley.com/people-opportunities/eeo .