Sr. Social Media Marketing Manager, Social Content, Amazon Leo
Amazon Kuiper Commercial Services LLC•1h ago
United StatesOnsiteFull-timeManager Level5+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Social Media ManagerGrowth Marketing ManagerPerformance MarketingProduct Marketing ManagerMarketing Analyst
- Amazon Leo is Amazon's low Earth orbit satellite network. Our mission is to deliver fast, reliable broadband connectivity to customers beyond the reach of existing networks. From households to small businesses, schools, hospitals
- government agencies, Amazon Leo will serve communities and organizations operating in places without dependable internet access. Amazon Leo is looking for a Sr. Social Media Marketing Manager, Social Content to own the creative direction and content execution of Leo's social media program across LinkedIn, Facebook, Instagram, YouTube
- X. This is a senior individual contributor role focused on social-native content development, creative format innovation
- hands-on publishing at launch scale. You bring strong creative judgment, platform fluency
- the ability to operate independently within a fast-moving program. You write strong copy, produce social-native content
- also developing new content formats, exploring emerging channels
- maintaining a high creative bar across everything Leo puts in market. You report into the Sr. Social Media Manager and work closely with agency partners and cross-functional teams to execute Leo's content program during one of the most visible launches in Amazon's history. Key job responsibilities - Social Content Production: Write, design
- produce social media content across all platforms including static posts, carousels, short-form video (Reels, Shorts, Stories)
- infographics. Maintain Leo's brand voice and visual identity across every asset with a target of 15+ pieces of content per week. - Creative Format Development: Develop net-new content formats and series concepts built for channel-first distribution. Identify gaps in the content calendar and pitch scalable creative solutions. Bring a social-native creative instinct to every brief. - Short-Form Video: Script, storyboard
- produce short-form video content for Instagram Reels, YouTube Shorts
- Stories. Coordinate with design and agency resources for motion graphics, b-roll
- post-production as needed. - Copywriting: Write platform-optimized copy for every post, adapting voice, length, tone
- CTA structure to match each channel's audience and format. Translate complex satellite technology and product milestones into clear, engaging, human language. - Trend Monitoring & Reactive Content: Monitor platform trends, cultural moments
- competitive activity daily. Pitch reactive content ideas and produce approved concepts on same-day or next-day timelines. - Publishing & QA: Own the end-to-end publishing workflow in Sprinklr including final copy QA, image and video formatting, platform tagging, UTM and ref marker link tracking
- scheduling. Ensure zero-error execution across all platforms. Program Operations & Coordination - New Format & Channel Exploration: Identify and test emerging content formats and channel opportunities. Bring observations and performance data to the Sr. Social Media Manager with clear recommendations for scaling or deprioritizing. - Content Calendar Management: Own Leo's rolling content calendar across in-house, agency
- cross-functional inputs. Ensure all content is sequenced, approved
- published on time. - Campaign Coordination with Agency: Serve as the day-to-day operational contact with Leo's social media agency partner for campaign content handoffs, review timelines
- asset delivery. Escalate relationship and strategic decisions to the Sr. Social Media Manager. - International Content Execution: Support geo-targeted content execution for Leo's international expansion per direction from the Sr. Social Media Manager. Ensure assets meet market-specific requirements and brand standards. - Performance Tracking & Reporting: Pull and organize bi-weekly content performance data from Sprinklr and native platform analytics. Surface top and bottom performing content with observations to inform creative decisions. - Community Support: Support community engagement across all platforms during high-volume moments. Respond to comments and mentions in Leo's brand voice. Escalate issues per the social response protocol. - Cross-Functional Content Support: Support requests from stakeholders and regional teams on content needs. Serve as an operational content contact for cross-functional partners, escalating strategic decisions to the Sr. Social Media Manager. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder)
- lawfully admitted into the U.S. as a refugee or granted asylum.
- 5+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to senior leadership - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs
- CRM/sales insights - - Experience in social media marketing for technology, telecom, aerospace
- consumer hardware brands - - Experience in a pre-launch or launch environment including new product, new brand
- new market entry - - Experience with international or multi-market content programs - - Experience with influencer or creator programs including briefing and content oversight - - Proficiency with creative tools including Canva, CapCut, Adobe Express, Adobe Creative Suite
- equivalent - - Experience with UTM tracking, link management
- campaign attribution - - Familiarity with AEO and social content's role in AI citation and discoverability - - Genuine interest in space, technology
- an instinct for making ambitious ideas feel personal and shareable on social Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, BELLEVUE - 125,400.00 - 169,600.00 USD annually USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually
Required skills
Express