IN_Bosch Rexroth India_Assistant Manager / Deputy Manager_ Media Marketing
Bosch•3h ago
Bangalore, Karnataka, inOnsiteFull-timeMid Level2+ yrs exp
Top focus
Growth Marketing ManagerPerformance MarketingSocial Media ManagerProduct Marketing ManagerMarketing Analyst
- Unlock Your Potential: A Rewarding Career with Bosch Rexroth India Bosch Group is more than 139 years old organization, head quartered in Germany, active across diverse sectors including Automotive, Industrial, Consumer Goods
- Energy & Building Technology. Bosch in India is operating since 1951 through its 11 legal entities with 17 manufacturing sites and 7 development centers, including its largest development center outside Germany, with 39,000+ associates and net revenue of 373,457 mINR (FY 2024-25). Bosch Rexroth is one of the subsidiaries of Bosch Group and is a leading expert in drive and control technologies. Under the brand name of Rexroth (more than 231 years old Brand), employing 40000+ employees across Globe. The company provides cutting-edge automation solutions, software
- services that enable businesses to operate more efficiently while accelerating digital transformation and sustainability. Bosch Rexroth India is a 100% subsidiary of Bosch Rexorth AG with INR 2200+ Crores turnover (FY 2024-25) and 2000 employees. Bosch Rexroth India supplies tailored drive and control solutions across three key sectors: Mobile Applications, Industrial Applications
- Factory Automation: Industrial Hydraulics: Market-leading pumps, valves, cylinders
- power units. Electric Drives & Controls: Next-gen ctrlX AUTOMATION open ecosystem and IoT gateways for smart factories. Linear Motion & Assembly: Modular conveyor systems ( Vario Flow plus ), screw drives
- ergonomic workstations. Mobile Robotics & Tightening: Automated guided vehicles ( ACTIVE Shuttle ) and precision cordless tools ( NEXO ) for automotive and heavy manufacturing. We are deeply committed to employee development, well-being and fostering an inclusive, collaborative environment where you can work on advanced technologies and make a meaningful impact. If you're a promising and dynamic professional, we invite you to explore a long-term and rewarding career with us. Additional information can be accessed at Jobs and Career
- Key Responsibilities Strategy, Planning
- Enablement Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals Align and coordinate business media activities across central, business
- country units Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices Monitor trends and updates on platforms and technologies (e.g., LinkedIn, AI, GEO) Support campaign planning for trade fairs, including managing content calendars and planning tools Content Management and Publishing Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (LinkedIn, Instagram, YouTube, X, etc.) Coordinate the phase-out of Percolate and introduction of a new publishing tool Ensure content quality, brand consistency
- regulatory compliance Community Engagement and Brand Reputation Monitor interactions and support community management in collaboration with Bosch SO Serve as the point of contact for business media-related issues, including crisis response, copyright matters
- internal social media behavior Manage Bosch Rexroth’s Google Business Profile Analytics and Performance Measurement Track performance and develop reports using tools such as Power BI Define KPIs, set benchmarks
- optimize strategies based on data insights Conduct annual reviews to ensure proper access and compliance on social platforms Collaboration, Governance
- Training Organize and lead monthly business media community calls for BUs, SUs
- relevant stakeholders Provide training on business media usage, SEO
- AI-supported workflows Coordinate with compliance, legal
- IT security (e.g., embargo topics in cooperation with DC/FTO) Support audits and reviews for business media activities across the organization AI Integration and Workflow Automation Drive the integration of Agentic AI workflows using tools such as n8n or Make.com Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments Advance the use of AI in content generation, optimization
- MBA (Marking) with Graduation in Engineering is preferred Proven experience in social media and SEO management, ideally in a B2B or corporate context Deep understanding of digital platforms, SEO, GEO, and AI technologies Familiarity with tools like Power BI, Percolate (or similar content planning tools) Knowledge of automation tools such as n8n or Make.com is a plus Strong communication skills in English
- additional languages (particularly German) are a benefit Strategic thinker with a proactive and collaborative working style
Required skills
SEOsocial mediaPower BIAIGEOcontent managementautomation