Director, Brand Marketing- Factor
Hellofresh•4h ago
United StatesOnsiteFull-timeDirector Level10+ yrs exp
Top focus
Marketing AnalystBrand Manager
- Director, Brand Marketing- Factor
- Build the brand that defines the future of real food.
- Factor is looking for a visionary Director of Brand Marketing to shape the dominant brand in the ready-made meal category. This leader will define and scale a category-defining brand, creating breakthrough marketing that builds enduring consumer preference and drives measurable business growth.
- As the steward of the Factor brand, you will own the end-to-end brand ecosystem—from long-term strategy and positioning to integrated campaigns, partnerships, PR, organic social
- content. You'll lead a high-performing team while partnering closely with Growth, Product Marketing, Analytics, Creative
- external agencies to deliver a seamless, full-funnel brand experience.
- Reporting directly to the Chief Marketing Officer and based in New York City, you'll help establish Factor as the leading premium real food brand.
- You will...
- Define and Scale the Brand
- Help define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative.
- Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value.
- Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling.
- Establish clear brand KPIs and hold teams accountable for measurable business outcomes.
- Lead Breakthrough Marketing
- Develop integrated, insight-led campaigns across paid, owned, earned, and experiential channels.
- Raise the creative standard across every consumer touchpoint, ensuring work is bold, memorable, and performance-informed.
- Partner closely with Growth Marketing to build a unified brand and performance marketing system that maximizes both short- and long-term impact.
- Create work that consumers choose to watch, share, and talk about.
- Build Cultural Relevance
- Develop and execute a world-class partnerships strategy spanning sports, athletes, creators, brands, entertainment, and culture.
- Identify emerging consumer trends and cultural moments that strengthen Factor's relevance and differentiation.
- Build scalable partnership frameworks that drive both brand equity and customer acquisition.
- Translate Consumer Insights into Action and Innovation
- Drive the consumer insight action plan by identifying emerging behaviors, unmet needs, and cultural trends.
- Translate research and analytics into actionable brand, product, and go-to-market strategies.
- Influence innovation, product launches, and commercialization through a deep understanding of the consumer.
- Drive Cross-Functional Leadership
- Serve as connective tissue across Brand, Growth, Product Marketing, PR, Social, Creative, Analytics, and Product.
- Ensure every consumer touchpoint delivers a consistent, premium brand experience.
- Influence senior leadership through strategic thinking, compelling storytelling, and data-driven recommendations.
- Build and Develop a High-Performing Organization
- Recruit, develop, and inspire exceptional talent across brand marketing, partnerships, PR, social, and content.
- Foster a culture of creativity, accountability, collaboration, and continuous learning.
- Establish scalable operating rhythms and best practices across internal teams and agency partners.
- Measure and Optimize Brand Performance
- Build measurement frameworks that connect brand investment directly to commercial outcomes.
- Continuously optimize messaging, creative, media, and partnerships using consumer insights and performance data.
- Balance long-term brand building with near-term business growth.
- Lead Agency Partnerships
- Foster healthy relationships across creative, PR, media, production, research, and partnership agencies.
- Ensure partners consistently deliver strategic thinking, creative excellence, and flawless execution.
- Continuously evaluate agency structure and investment to maximize impact and efficiency.
- Champion AI-Enabled Marketing
- Leverage AI to accelerate consumer insights, creative development, campaign optimization, and operational efficiency.
- Encourage responsible experimentation that enables faster learning and better marketing outcomes.
- Serve as the Brand Steward
- Protect and elevate every expression of the Factor brand.
- Ensure consistency, quality, and premium execution across all consumer touchpoints.
- Continuously evolve the brand to remain culturally relevant, differentiated, and category-leading.
- You are
- 10+ years of progressive brand marketing experience within high-growth consumer, CPG, DTC, or technology brands.
- Proven success building brands that drive meaningful increases in awareness, consideration, preference, customer acquisition, and business performance.
- Deep expertise in brand strategy, positioning, integrated marketing, and full-funnel consumer journeys.
- Experience leading breakthrough 360° campaigns across digital, social, partnerships, PR, experiential, and offline channels.
- Strong background developing high-performing teams and coaching future leaders.
- Exceptional cross-functional leadership and stakeholder management skills.
- Demonstrated success building strategic partnerships that create cultural relevance and commercial impact.
- Strong analytical capabilities with experience connecting brand investment to measurable business outcomes.
- Power of agility to work in a fast-paced environment.
- Experience leading complex agency ecosystems and managing significant marketing investments.
- Passion for consumer behavior, storytelling, innovation, and AI-enabled marketing.
- Strong interest in food and fitness/sports is a plus.
- Outstanding communication, presentation, and executive influence skills.
- Bachelor's degree required; MBA preferred.
- What Success Looks Like
- Strengthen Factor's brand awareness, consideration, and preference.
- Launch breakthrough campaigns that earn attention and drive measurable business impact.
- Develop a high-performing brand organization with exceptional talent and operating excellence.
- Establish stronger connections between brand investment and commercial performance.
- Help position Factor as the defining premium real food brand in the U.S.
- You'll get...
- Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
- This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify
- reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements
- New York Pay Range
- $200,850 — $350,000 USD
Required skills
Brand MarketingIntegrated MarketingConsumer InsightsDigital MarketingSocial MediaPartnershipsCreative DevelopmentCampaign OptimizationAnalyticsTeam Leadership