Paid Search Lead, UK
Eucalyptus•5h ago
United KingdomOnsite$1.2Full-timeMid Level4+ yrs exp
- About Eucalyptus
- We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
- Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
- Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support
- clinician-led care from prescribers, nurses, health coaches, pharmacists
- dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
- Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global
- Supported over 350k patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
- About The Role
- We're looking for an exceptional Paid Search Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands.
- You'll think end-to-end — from bidding and targeting strategy through to landing page experimentation, optimisation
- performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets
- love turning complexity into measurable results, we want to meet you.
- What You'll Do
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
- Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
- Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
- About You
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
- Why join Eucalyptus?
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
- What Makes Joining Eucalyptus Unique
- High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
- Meaningful impact – Your work will directly influence patient outcomes and business growth
- Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
- Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes
- At Eucalyptus, we value individuals from all backgrounds, experiences
- we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people
- every application is reviewed by a member of our recruitment team.
- At Eucalyptus, we value individuals from all backgrounds, experiences
- we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people
- every application is reviewed by a member of our recruitment team.
Required skills
Google AdsGoogle AnalyticsPerformance MaxA/B testingdata analysiscompliance frameworksconsumer behavior