Enterprise Account Executive, Command
Asana•1h ago
United KingdomHybridFull-time
Top focus
Account Executive
- We’re looking for a hunter-minded Incubation Account Executive to help launch Command by Asana - our new product purpose-built for software development teams to stay in flow, catalog context
- de-risk releases in real time . In this ground-floor role, you will operate as an extended member of the GM’s team, building repeatable sales plays, navigating complex technical sales cycles
- bringing customer insights directly to Product, Marketing
- Pricing . You will partner closely with CTOs, VPs of Engineering
- cross-functional account teams to show how modern software teams can plan and execute with clarity, not theater .
- This role is based in our London office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday
- Thursday . Most Asanas have the option to work from home on Wednesdays and Friday . If you're interviewing for this role, your recruiter will share more about the in-office requirements .
- What you’ll achieve
- Build and maintain a healthy pipeline of engineering, product, developer productivity, and technology leaders .
- Partner closely with Asana AEs and CSMs to identify expansion opportunities inside accounts where Asana is already used by business, product, or cross-functional teams .
- Become a trusted advisor to CTOs, VPs of Engineering, Heads of Product, Engineering Operations, Developer Productivity, Platform, and Technical Program Management leaders .
- Translate customer pain around sprint planning, backlog health, release forecasting, GitHub handoffs, AI-created work, bug routing, and status visibility into clear Command value narratives .
- Collaborate with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine the Command sales motion, surface customer feedback, and support successful adoption .
- Develop and execute territory plans targeting engineering-heavy accounts with strong expansion signals .
- Document customer learnings, objection patterns, competitive takeaways, and repeatable plays as Command’s go-to-market motion scales .
- Champion Asana’s expansion into product and engineering organizations by showing how Command drives connected, forecast-driven execution .
- About you
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .
- Proven B2B SaaS sales experience with significant time selling to technical or product-oriented buyers (Engineering, Product, DevOps, Platform, Developer Productivity, or TPM) .
- Deep understanding of how modern software teams operate, including backlog management, cycle planning, release planning, dependency tracking, PR review, and executive status reporting .
- Ability to navigate complex, multi-stakeholder sales cycles involving Engineering, Product, IT, Security, Procurement, Finance, and existing account teams .
- Consistent track record of quota achievement and pipeline generation in a hunter or hybrid sales role .
- Experience selling early-stage, category-expanding, or incubation products with comfort building plays from zero to one .
- Strong consultative discovery and business-value storytelling skills that connect engineering workflow pain to outcomes like release predictability and faster planning-to-execution handoffs .
- Familiarity with developer ecosystems (Jira, GitHub, Linear, Azure DevOps, CI/CD, AI coding agents) and modern sales technology stacks .
- At As ana, we're committed to building teams that include a variety of backgrounds, perspectives
- skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply .
- What we’ll offer
- Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission . We believe that compensation sh ould be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit .
- For this role, the On-Target Earnings (OTE) range is £175,000 - £200,000 . The total OTE includes a base salary and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan) . These ranges are a guideline
- actual base salary and OTE may vary based on various factors, including market and individua l qualifications objectively assessed during the interview process, and the ranges for this role may be modified .
- In addition, your compensation package may include additional components such as equity and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .
- We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, we llness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
- These are just some of the benefits we offer
- benefits may vary based on role, country
- local regulations . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .
- #LI-Hybrid
- About us
- Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes
- Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
- Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
Required skills
GoAzureCI/CDSecurity