Manager, Growth Marketing - Retail Media & SEO

• Who we are:
• Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
• You are a performance marketer who lives at the intersection of retail media and organic search. You have a strong opinion on which retail media networks deserve investment, how to make a Roundel program sing
• how SEO and paid retail tactics work together to drive both site traffic and retailer sell-through. You’re hyper-organized, analytical
• equally comfortable in a retailer’s media dashboard or a technical SEO audit. You see DTC and retail.com as one connected ecosystem, not two separate channels.
• Reporting to the Executive Director, Integrated Media & Measurement, you’ll be part of a fast-paced, innovative team building a best-in-class media program that reflects Supergoop!’s brand values. You will own retail media investment decisions, lead our SEO strategy, partner closely with the DTC and Sales teams
• keep a constant pulse on the evolving retail media and search landscape

Responsibilities

• Own Supergoop!’s SEO strategy end-to-end — technical SEO, on-page optimization, content strategy, and organic keyword performance — to drive qualified traffic and revenue to our DTC site.
• Own day-to-day engagement with our retail media partners planning, campaign execution, optimization, reporting
• quarterly business reviews. Act as the primary point of contact between Supergoop!, our retail partners
• Build and execute the retail media investment strategy — recommending which retail media networks to invest in (Roundel, Amazon Ads, Sephora Media Network, Ulta, etc.), at what level
• against which priorities to maximize sell-through and ROAS.
• Partner closely with the DTC, Content
• Education teams to ensure that we’re optimized for organic discovery, inclusive of SEO and AEO. Coordinate on landing pages, content, PDP optimization
• cross-channel measurement.
• Liaise with retail media network partners and agency contacts to manage day-to-day performance, troubleshoot in-flight, and surface new opportunities.
• Analyze performance data across retail media and SEO — ROAS, sell-through, share of voice, organic traffic, keyword rankings — and synthesize insights into clear reporting for senior leadership.
• Brief in retail media creative assets and work closely with Creative, Brand, and Project Management to ensure on-brand, on-time delivery and apply best practices for retail-specific performance creative.
• Partner with Sales and Retail Marketing to align retail media investment with key account priorities, promotional moments, and CoOp opportunities.
• Manage retail media invoices, monthly budget accruals, and SEO tooling spend in coordination with Finance.
• Stay current on beta offerings, emerging retail media networks, and SEO algorithm changes — identify new testing opportunities and bring forward recommendations.
• Perform competitive analysis across both retail media presence and organic search to identify gaps and opportunities.
• Qualifications/Experience:
• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in retail media, SEO, and/or growth marketing — on the brand, retailer, or agency side. Experience working for a DTC and/or retailer-distributed beauty or CPG brand strongly preferred.
• Hands-on experience managing retail media network programs; direct experience with Roundel strongly preferred. Familiarity with Amazon Ads, Sephora Media Network, Ulta, and other beauty retailer networks is a plus.
• Strong SEO foundation across technical SEO, content SEO, and on-page optimization.
• Proven track record of driving measurable growth — organic traffic, retailer sell-through, ROAS — for a small to mid-sized brand.
• Proficiency in retailer reporting dashboards (Roundel, Amazon Ads Console, etc.).
• Experience managing meaningful media budgets and making channel-level investment recommendations.
• Well versed in media KPIs across both upper and lower funnel; deep understanding of how retail media and organic search performance tie back to overall business results.
• Strong cross-functional collaboration skills, especially with DTC/site, Sales, Creative, and Brand partners.
• Curious, detail-oriented, and a self-starter who can operate independently while staying tightly aligned with leadership.
• Supergoop! shines bright for you and offers employees:
• Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.
• Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.
• Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.
• Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.
• Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.
• Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.
• Time Off:
• Four weeks of accrued Paid Time Off
• Generous Company Holiday Schedule
• 7 sick days
• Flexible Summer Friday’s
• Soft Office Close from Christmas - New Years
• Future Planning: 401(k) retirement savings plan with company match.
• Employee Perks : Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program
• Environment : Hybrid work environment in bright and sunny offices in San Antonio and/or New York City
• Supergoop! shines bright for you and offers US based full-time employees:
• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites
• EEO Statement:
• Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression
• sexual orientation), national origin, age, veteran status, genetic information or disability.
• Health and Safety Statement:
• The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.