Senior Manager - Performance Marketing & Analytics, US Card Search Engine Marketing (Hybrid)

Key Responsibilities

• Solid understanding of performance marketing, conversions, and online customer acquisition Lead, train and manage a team of Search Engine Marketing associates to build and execute paid search campaigns in-house Stay abreast of industry trends and technologies, betas, and new opportunities
• advise on new ways to reach audiences Oversee daily management of search campaigns from planning and execution to analysis and reporting
• Ensure team launches campaigns error-free Collaborate with internal partners to develop digital strategies for product launches, run tests and scale opportunities to grow new customer acquisition Develop and execute campaign testing agenda, including
• ad copy, landing page, audience, and channel expansion testing Oversee the team in writing ad copy for the channel Partner with business analytics team to track and measure performance and report on campaign effectiveness Identify opportunities for performance optimizations across the account Ensure the channel is run in a well-managed way, documenting key artifacts and looking for ways to optimize processes and continuously seek to automate and streamline processes to make the team more efficient Work closely with internal partners from the Card business team, Marketing, Technology, Legal, Compliance, Risk, Enterprise Supplier Management, etc. to drive work forward Work closely with our third party vendors, helping to influence their roadmaps Basic Qualifications Bachelor’s Degree or Military Experience At least 8 years of experience in digital acquisition marketing and paid media At least 5 years of people management experience Preferred Qualifications Masters degree in marketing or business Experience working for a marketing agency or client-side that manages performance marketing in house 9+ years of experience in digital acquisition marketing and paid media 6+ years of experience managing people 5+ years of experience in Search Engine Marketing overseeing high volume and multi-million dollar marketing budgets 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity 3+ years of experience with marketing analytics and optimization 2+ years of experience using Ad Platforms 2+ years of experience in marketing for financial services or another highly regulated industry 2+ years of experience in project management At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
• The minimum and maximum full-time annual salaries for this role are listed below, by location.
• Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.
• Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
• McLean, VA: $177,700 - $202,800 for Sr.
• Manager, Marketing Richmond, VA: $161,500 - $184,300 for Sr.
• Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location
• the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
• Incentives could be discretionary or non discretionary depending on the plan.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Learn more at the Capital One Careers website .
• Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
• This role is expected to accept applications for a minimum of 5 business days.
• Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
• Capital One promotes a drug-free workplace.
• Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law
• San Francisco, California Police Code Article 49, Sections 4901-4920
• New York City’s Fair Chance Act
• Philadelphia’s Fair Criminal Records Screening Act
• and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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