Marketing Automation Engineer
HP•1h ago
Bengaluru, Karnātaka, IndiaOnsiteFull-timeMid Level5+ yrs exp
Top focus
Automation Test EngineerMarketing Analyst
- Marketing Automation Engineer Description - Job Summary As a Marketing Automation Engineer, you are passionate about engineering scalable, data-driven marketing automation solutions that deliver personalised customer experiences across the full life-cycle. You will work within a highly cross-functional environment, partnering with marketing, analytics
- product teams to design and implement CRM programs that drive engagement, retention
- revenue. You bring deep hands-on expertise in enterprise CRM platforms—particularly Salesforce Marketing Cloud—and thrive at the intersection of technical architecture and marketing strategy. You understand that trust is built through relevant, timely
- compliant communications
- you leverage data to make every interaction meaningful. You are excited by the challenge of building scalable systems that operate across global audiences. Responsibilities Design, develop
- maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC), leveraging Journey Builder, Automation Studio, AMPscript
- SSJS to deliver personalised, triggered communications at scale. Architect and manage data extensions, data flows
- integration pipelines between SFMC and upstream CRM and data systems including Salesforce CRM, CDP platforms
- third-party data sources. Partner with marketing, analytics
- product teams to translate campaign requirements into scalable technical solutions, ensuring alignment across all communication touch points. Build and maintain reusable AMPscript and SSJS libraries, dynamic content blocks
- shared data frameworks to accelerate campaign velocity and enforce governance standards. Develop REST and SOAP API integrations to synchronise subscriber data, trigger transactional sends
- enable real-time personalization across channels. Implement and enforce CRM governance practices including data quality standards, suppression list management, permission-based marketing compliance (CAN-SPAM, GDPR, CASL)
- audit logging. Collaborate with QA and delivery teams to establish pre-send validation workflows, ensuring content accuracy, link integrity, personalization correctness
- regulatory compliance before every deployment. Define and maintain a roadmap for CRM platform enhancements, new channel integrations
- automation capabilities aligned to business growth objectives. Monitor and analyze campaign performance metrics—open rates, click rates, conversion, deliverability—and use insights to drive continuous optimisation of programs and infrastructure. Education & Experience Recommended Bachelor's degree in Computer Science, Information Systems, Marketing Technology
- a related field MBA or advanced business degree a plus 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud Preferred Certifications Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred Knowledge & Skills Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect
- Audience Builder Advanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups
- real-time personalization logic Strong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends
- subscriber data synchronisation Experience designing relational data extension schemas, segmentation queries
- SQL-based audience filters within SFMC Solid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC)
- ISP engagement signals Familiarity with CRM data privacy regulations (GDPR, CAN-SPAM, CASL) and how they shape data architecture and campaign execution Experience with CDP or data lake integrations feeding CRM activation layers Strong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements Excellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation Highly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity Job - Marketing Schedule - Full time Shift - No shift premium (India) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability
- status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state
- local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "
Required skills
Salesforce Marketing CloudAMPscriptSSJSRESTSOAPSQL