Principal Technical Project Manager, Planning , Demand Tech

Amazon.com Services LLC•13h ago

United StatesOnsite$194.7K–$263.4KFull-timePrincipal Level10+ yrs exp

H-1B verified · 2310 LCAs

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Project Manager

Amazon Ads is reinventing how advertisers plan media through AI-powered conversational experiences. Improve media planning with AI at Amazon Ads. As a Principal Technical Project Manager, you’ll lead the development and delivery of planning capabilities within Ads Agent—an AI-powered conversational platform that helps media planners build and optimize strategies through natural dialogue, shortening complex workflows. You’ll own the end-to-end lifecycle of media planning skills across 23+ global marketplaces, ensuring accuracy and integration with Amazon’s planning-to-activation ecosystem. Key job responsibilities Own end-to-end project delivery for media planning skills including Reach Estimation, Audience Discovery, Budget Allocation
Plan Creation, ensuring each new capability is developed and launched as a skill Drive skill development lifecycle from initial beta phases through general availability, managing success criteria and readiness at each stage Improve response quality and accuracy by establishing evaluation frameworks, analyzing conversation logs
collaborating with teams to reduce error rates through continuous model refinement Define and monitor skill-level success metrics such as task completion rates, response accuracy
user engagement to track performance and guide optimization efforts Coordinate cross-functional efforts including user acceptance testing, beta account onboarding
go-to-market readiness across all stakeholders and teams A day in the life Your focus centers on advancing media planning capabilities within Ads Agent. You'll collaborate with engineering and machine learning teams to refine skills like Reach Estimation, Audience Discovery
Budget Allocation, ensuring responses are accurate and trustworthy. You'll analyze conversation logs to identify improvement opportunities and drive model enhancements, balancing technical complexity with real-world advertiser needs. You'll coordinate cross-functional initiatives to connect planning skills with campaign activation, ensuring seamless workflows across teams. You'll define skill-level metrics such as task completion rates and response accuracy, then manage beta cycles by onboarding strategic advertisers for testing. Throughout your week, you'll partner with leaders to align roadmaps, secure resources
communicate Ads Agent's value across global markets. About the team We’re a cross-functional team combining AI innovation with advertising expertise. Our goal is to make media planning more efficient and accessible for advertisers worldwide. We work closely with engineers, data scientists
product teams to build tools that support media planners. The team values collaboration, practical problem-solving
delivering results that advertisers can trust.
10+ years of technical product or program management experience - 7+ years of working directly with engineering teams experience - 8+ years of hands-on work managing complex technology projects experience - Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems - Experience managing programs across cross functional teams, building processes and coordinating release schedules - Experience owning/driving roadmap strategy and definition - Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage - Bachelor's degree in Computer Science, Engineering
related fields - Experience in verbal and written communication for executive level leaders - Track record delivering large-scale, cross-functional projects with measurable business impact
Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules - Experience with and deep understanding of advertising technologies (i.e., ad server, DSP) - Master's degree in a technical field - Experience with Machine Learning and Large Language Model fundamentals, including architecture, training/inference lifecycles
optimization of model execution
experience as a mentor, tech lead or leading an engineering team Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 194,700.00 - 263,400.00 USD annually

Required skills

AIMachine LearningData AnalysisProject ManagementEngineeringAdvertising Technology