Creator Ads - Sr. Business Development, Amazon Advertising
ASSPL - Karnataka•4h ago
IN, KA, BengaluruOnsiteFull-timeSenior Level10+ yrs exp
Top focus
Business AnalystHr Business Partner
- We are seeking an experienced and well-connected Business Development professional to lead creator supply acquisition and partnerships for Amazon Ads Connect (AAC). This role is critical to building a robust, diverse
- high-quality creator supply that powers Brand x Creator collaborations at scale. The ideal candidate brings deep expertise in the creator economy, strong industry relationships
- a proven track record of building creator networks across platforms and verticals. Key job responsibilities Develop and execute a comprehensive creator supply strategy to build a diverse pipeline of creators across categories, platforms
- audience segments for AAC Brand x Creator collaborations. Identify, recruit
- onboard high-quality creators (influencers, content creators, publishers) who align with advertiser needs and campaign objectives. Build and maintain deep relationships with creator talent agencies, multi-channel networks (MCNs), creator management firms
- independent creators. Negotiate partnership terms, commercial models
- collaboration frameworks that drive mutual value for creators and advertisers. Develop scalable processes and playbooks for creator vetting, onboarding
- ongoing engagement to ensure supply quality and reliability. Collaborate cross-functionally with product, sales, campaign management
- analytics teams to align creator supply with advertiser demand signals. Monitor industry trends, emerging platforms
- shifts in the creator ecosystem to proactively identify new supply opportunities. Define and track key supply-side metrics (creator activation rate, fill rate, diversity index, retention) and drive continuous improvement. Represent AAC at industry events, creator summits
- partnership forums to strengthen brand presence in the creator community. A day in the life About the Role This is a high-impact, 0-to-1 role where you will be instrumental in shaping the creator supply foundation for AAC's Brand x Creator business. You will work at the intersection of the creator economy and advertising, building the supply engine that enables brands to discover, collaborate with
- activate creators at scale. The role requires a builder's mindset, deep industry credibility
- the ability to move fast while maintaining quality.
- 4+ years of B2B sales experience - 7+ years of selling cost-per-click advertising (search engine marketing) experience - Experience building customer relationships - 10+ years experience working within the creator/influencer marketing industry, with demonstrated depth in creator ecosystem dynamics. - Strong existing network and relationships across the creator economy — including talent agencies, MCNs, creator platforms
- independent creators. - Proven track record of building and scaling creator or talent supply for a marketplace, platform
- brand collaboration business. - Bachelor's degree in Business, Marketing, Communications
- a related field. - Experience negotiating commercial partnerships and managing complex stakeholder relationships. - Strong analytical skills with the ability to use data to inform supply strategy and measure outcomes.
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion - Experience using data and metrics to measure impact and determine improvements - MBA
- Advanced degree - Experience in the Indian creator ecosystem with knowledge of regional and vernacular content creators. - Prior experience at a creator platform, talent management agency, MCN
- influencer marketing company. - Familiarity with programmatic or marketplace-based creator collaboration models. - Experience working with advertising or media businesses and understanding advertiser needs. - Demonstrated ability to operate in ambiguous, fast-paced environments and build from 0 to 1. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
B2B salescost-per-click advertisingcreator marketingnegotiationdata analysis