Sr. Strategic Partnership Manager - Buyer Cloud DSP - FreeWheel

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels.

As a global company, we have offices in nine countries and can insert advertisements around the world. Job Summary We are seeking a Senior Strategic Partnerships Manager to own and advance Buyer Cloud’s supply-side partner ecosystem, including third-party SSPs, exchanges, and inventory integrations that power omni-channel access for buy-side customers globally.

This role is designed for someone who can operate at the intersection of commercial strategy, technical programmatic expertise, and hands-on partner execution. You will manage strategic partner relationships, optimize a tiered portfolio of supply integrations, lead commercial and contractual discussions, and help ensure Buyer Cloud clients have efficient access to high-quality inventory while balancing operational complexity, platform performance, and cost tradeoffs.

The ideal candidate brings direct experience in an SSP, DSP, exchange, or marketplace environment and is comfortable moving between executive partner conversations, OpenRTB and programmatic troubleshooting, KPI analysis, roadmap input, and cross-functional process improvement.

This person should be curious enough to diagnose root causes, analytical enough to identify trends, and influential enough to drive better processes and outcomes across teams that do not report directly to them. Job Description Responsibilities: Act as the primary business owner and executive-facing contact for Buyer Cloud’s third-party SSP and exchange relationships.

Develop and maintain a tiered partner management approach that focuses the highest level of attention on strategically important partners while creating scalable processes for the broader partner ecosystem. Evaluate new partner opportunities, feature requests, and integration priorities through a structured lens that considers revenue opportunity, client demand, technical feasibility, operational burden, and strategic fit.

Lead partner-facing roadmap discussions, business reviews, commercial negotiations, and renewal conversations, including coordination on legal redlines and internal approval processes. Partner with Product and Technical Solutions to plan and operationalize product or feature rollouts such as seat migrations, new creative or inventory formats, audio and CTV capabilities, high-impact units, and other supply-side enhancements.

Analyze partner performance and operational data to identify trends, diagnose issues, recommend QPS or efficiency adjustments, and assess whether partner activity is aligned with business objectives . Lead root-cause analysis and resolution of partner issues, coordinating with support and technical teams while looking for opportunities to reduce repeat escalations through better process, documentation, tooling, or ownership models.

Support billing, reporting, privacy, ad quality, IVT, and data-related partner matters by coordinating with the appropriate internal teams and ensuring clear ownership, prioritization, and follow-through. Translate client needs and market feedback into clear recommendations for Product, Marketplace, and Revenue leadership.

Prepare concise strategy documents, business cases, and executive-ready updates that clarify tradeoffs, recommended actions, and expected business impact. Required Qualifications: 6+ years of experience in ad tech, programmatic advertising, digital media, or platform partnerships, preferably within or closely partnering with an SSP, DSP, exchange, marketplace, or CTV advertising platform.

Hands-on understanding of OpenRTB specifications, DSP and SSP workflows, programmatic supply chains, PMP/deal execution, auction mechanics, and common causes of integration or transaction issues. Strong knowledge of the CTV ecosystem, publisher advertising stacks, omni-channel supply, and the operational realities of managing programmatic inventory integrations at scale.

Demonstrated analytical ability, including experience pulling reports, interpreting KPI trends, identifying anomalies, manipulating data, and converting findings into clear recommendations. Experience managing partner performance through revenue, spend, adoption, operational efficiency, QPS, SLA, or other business and technical metrics.

Proven ability to lead cross-functional work across Product, Revenue, Technical Solutions, Marketplace Operations, Finance, Legal, Privacy, Compliance, and Support teams. Experience leading commercial conversations and supporting contract negotiation, redline review, business case development, and executive stakeholder alignment.

Strong written and verbal communication skills, with the ability to explain technical programmatic concepts, business tradeoffs, and partner strategy to both technical and non-technical audiences. Working familiarity with privacy, compliance, ad quality, and measurement standards relevant to programmatic advertising, including CCPA/CPRA, GDPR basics, COPPA, MRC, TAG, and IVT considerations.

What You will Own: Partner portfolio strategy: Manage a portfolio of dozens of strategic and emerging supply partners, ensuring clients have efficient access to both the premium CTV inventory our platform is renowned for, and omni-channel sources deemed critical.

Commercial and contractual leadership: Lead business reviews, contract negotiations, redlines, and commercial discussions with supply partners . Technical programmatic partnership management: Serve as a credible partner-facing and internal subject matter expert across SSP/DSP workflows, OpenRTB , PMP/deal execution, CTV monetization, auction dynamics, QPS efficiency, and supply-path considerations.

Performance and KPI oversight: Monitor partner health, spend trends, QPS efficiency, operational metrics, adoption of new features, and issue patterns to identify opportunities for growth, optimization, or rationalization. Cross-functional execution: Coordinate across Revenue, Product, Technical Solutions, Marketplace Operations, Finance, Legal, Privacy, and Compliance to prioritize initiatives, resolve escalations, and operationalize product or partner changes.

Process improvement: Identify repeatable points of friction, recommend workflow improvements, make clear business cases, and gain buy-in from stakeholders outside your reporting line. Success Profile: Technically curious: Willing to dig into the data, workflow, logs, documentation, and partner inputs needed to understand what is happening and why.

Commercially pragmatic: Able to balance revenue growth, client access, partner leverage, cost, platform performance, and operational effort. Process-minded: Looks for ways to reduce repeated manual work, improve ownership, and create scalable partner management practices.

Strong prioritizer : Comfortable managing multiple workstreams and making clear recommendations when tradeoffs are required . Influential collaborator: Able to gain alignment across teams and stakeholders without relying on direct reporting authority.

Market aware: Brings informed perspective on programmatic trends, CTV, supply-path optimization, privacy, ad quality, and the evolving role of DSP and SSP partnerships. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Skills External Partners, Innovation, Strategic Direction, Strategic Planning Compensation Primary Location Pay Range: $135,894.87 - $203,842.30 Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.

Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.

That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the compensation and benefits summary on our careers site for more details. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable) Relevant Work Experience 10 Years + Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.