Manager Content Execution

Lowes•13h ago

BengaluruOnsite$83Full-timeManager Level5+ yrs exp

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Content Strategist

Innovate in Bengaluru This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic
other perks to enhance your work experience. About Lowe’s Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. At Lowe's India, we are the enablers who help create an engaging customer experience for our $90+ billion home improvement business at Lowe's. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management
shared services. We leverage new technologies and find innovative methods to ensure that Lowe's has a competitive edge in the market. To know more about Lowe's India, visit Lowes.co.in About the Team The Content Operations team is responsible for driving best-in-class product content experiences and growth across digital channels by ensuring accurate, complete
optimized product data, attribution
digital assets. The team partners closely with Category, Merchandising, Tech, Vendors
Cross-functional stakeholders to improve customer experience, conversion
operational excellence. Job Summary The Content Execution Manager is responsible for leading a team of 12+ associates focused on item enrichment, PDP digital content, product attribution, digital assets
strategic content initiatives that directly impact online sales performance. This role owns Lowes item enrichment while driving high-impact growth programs that improve Revenue Per Visit (RPV), Add to Cart (ATC), Average Order Value (AOV)
Conversion Rate (CVR). The Manager will oversee ticket-based supporting technical issues relating to PDP content, attribution updates, digital asset requests
item lifecycle changes, ensuring strong throughput, SLA adherence
timely issue resolution across vendor and internal stakeholder requests. The position also requires fundamental technical knowledge with a clear understanding of backend content ecosystems, CMS applications, Bifrost
end-to-end upstream/downstream data flows supporting item setup, enrichment, publishing
go-live readiness. The Manager will partner closely with Product, Tech, Merchandising
Category teams to resolve system gaps, improve workflows
scale content operations through process and technology enhancements. Roles & Responsibilities Core Responsibilities
Demonstrate strong people management skills; lead a team of 12+ associates including performance reviews
Manage team performance, productivity, and workload allocation to ensure SLA adherence
Mentor and coach team members through regular, effective discussions to drive performance and engagement
Own and drive programs to improve content scores across digital assets and attribution for New and Existing items online
Deliver measurable improvements in AOV, CVR, and ATC through optimized product content strategies with initiatives such as NIA, Tier1 Support , Sample Acquisitions, Category Reviews and Refreshes.
Lead initiatives creating positive business impact through enrichment excellence
Drive Revenue Per Visit (RPV) through strategic content enhancements and attribution improvements for Priority brands.
Analyze audit findings and translate insights into category-level action plans
Partner with Merchandising and Category teams to improve PDP positioning, product discoverability, and conversion performance
Recommend content strategies based on data trends, quality gaps, and competitive opportunities
Lead content readiness for Tier-1 promotional and seasonal events ; Execute audit, analysis, and remediation plans for high-visibility promoted items.
Partner with Category, Merchandising, Product, Tech, Vendors, and Analytics teams
Communicate business risks, progress, opportunities, and action plans to senior leadership
Influence decisions through data-backed recommendations and insights
Oversee ticket-based workflows related to PDP digital content, including product attribution and digital assets
Monitor throughput and ensure timely resolution of issues across vendor and internal stakeholder requests
Strong understanding of end-to-end data flow across upstream and downstream systems supporting product content lifecycle management
Working knowledge of backend content ecosystems, system dependencies, and data handshakes across platforms
Experience with CMS applications and content management frameworks used for digital product content execution
Functional knowledge of Bifrost and related internal systems supporting item setup, enrichment, and content publishing workflows
Ability to identify system gaps, troubleshoot content flow issues, and partner with Tech teams for resolution
Understanding of how data transformations, integrations, and publishing workflows impact PDP readiness and customer experience
Act as the primary escalation point for vendors and internal stakeholders
Manage communication between suppliers and merchants as it pertains to product information and item lifecycle
Partner with cross-functional teams to resolve issues and ensure smooth execution of workflows
Collaborate with offshore teams to align on priorities and deliverables
Monitor quality metrics and drive initiatives to improve accuracy, completeness, and consistency
Identify opportunities to improve processing time and operational efficiency
Provide thought leadership on minimum viable product attribution to enable better buying decisions
Establish, maintain, and communicate performance metrics to provide visibility to leadership
Publish monthly dashboards covering key operational and quality metrics Years of Experience
8+ years’ experience in eCommerce and 4+years with people leadership experience managing competing priorities leading teams in large complex organizations- problem-solving, quantitative & qualitative roles. Education Qualification & Certifications Bachelor’s degree in Computer Science, Management Information Systems Primary Skills (must have)
Strong people leadership and team management experience
Deep expertise in Product Content, Attribution, Digital Assets, and PDP optimization
Strong analytical and problem-solving skills
Strong understanding on CMS applications.
Strategic stakeholder management
Operational excellence and process improvement mindset
Advanced communication and executive presentation skills
Revenue growth mindset with strong business acumen
Technical Skills
Power BI
Adobe Analytics
Advanced Excel Secondary Skills (desired) -Visual storytelling from data & insights -SQL -Looker -Presentation skills -Strong knowledge on digital assets (CRM) Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information
any other category protected under federal, state

Required skills

CMSdata analysiscontent managementdigital marketingteam management