Lead Test Design & Planning Consultant

In This Role, You Will

• Plan: Partner with cross-functional stakeholders to plan and size marketing strategies, aligning test design with business objectives and growth opportunities.
• Test: Design, consult on, and execute statistically robust test‑and‑learn experiments that drive customer growth, engagement, and campaign performance.
• Forecast: Support the monthly forecasting process by estimating future performance using historical data, including return on marketing investment.
• Optimize: Evaluate key marketing levers to identify opportunities for optimization.
• Develop and maintain a forward‑looking learning agenda to continuously refine marketing strategies, leveraging statistical techniques and experimental design.
• Apply advanced analytics and programming to interpret data, solve complex problems, and inform business decisions.
• Lead: You will act as a key participant in large-scale planning for marketing initiatives, including those that are cross-functional with broad impact, by using advanced analytical and statistical techniques to generate actionable insights, trends, and recommendations.
• Provide guidance on data science best practices, methodologies, and tools to partners and peers.
• Lead projects and mentor teammates.
• Collaborate: Collaborate strategically with peers, partners, and mid‑ to senior‑level leaders to develop data‑driven recommendations that resolve business challenges and advance strategic goals.
• Communicate: Translate complex analyses into clear, actionable insights and recommendations for both technical and non‑technical audiences.
• Engage effectively with stakeholders at all levels, including senior leadership, as a trusted advisor.
• Legal & Compliance: Ensure all work adheres to applicable legal, regulatory, and compliance standards across marketing and analytics initiatives.
• Required Qualifications: 5+ years of data science experience
• equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics
• computer science Desired Qualifications: 2+ years of experience in statistical design of experiments, analytics
• forecasting for marketing initiatives, demonstrated through work experience, training
• education Experience with analytical skills, demonstrated by experience consulting on, analyzing
• delivering insights that drive business impact, including incorporating feedback and refining analyses to improve outcomes Experience with project management skills, demonstrated by ability to prioritize and manage multiple projects simultaneously, meet deadlines, communicate effectively, collaborate across teams
• adapt to changing priorities Experience with leadership skills, demonstrated by proven ability to lead and influence initiatives by guiding decision-making, identifying and escalating risks, driving solutions
• coordinating work across teams and stakeholders Experience with technical skills, demonstrated by experience with Excel, programming languages (SQL, Python, R, SAS, etc.), large datasets (data manipulation and engineering)
• data visualization tools (Excel, Tableau, Power BI, etc.) Experience with Design of Experiments / Hypothesis Testing using marketing data to inform marketing strategy decisions for that drive the business forward Job Expectations: Ability to travel 10% of the time Hybrid work schedule.
• Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
• This position is not eligible for Visa sponsorship.
• Relocation assistance is not available for this position.
• Posting End Date: 11 Jul 2026 *Job posting may come down early due to volume of applicants.
• We Value Equal Opportunity Wells Fargo is an equal opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran
• any other legally protected characteristic.
• Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.
• They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance)
• includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues
• making sound risk decisions.
• There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
• Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities.
• Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
• Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
• Drug and Alcohol Policy Wells Fargo maintains a drug free workplace.
• Please see our Drug and Alcohol Policy to learn more.
• Wells Fargo Recruitment and Hiring Requirements: a.
• Third-Party recordings are prohibited unless authorized by Wells Fargo. b.
• Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.