Senior Director, Demand Generation

What You'll Do

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs.
• Pipeline creation and acceleration aligned to revenue targets.
• Campaign planning and execution across personas, segments, and buying stages.
• Budget allocation, channel mix optimization, and performance management.
• Funnel performance improvements across volume, conversion rates, and pipeline velocity.
• Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up.
• Contribution to global pipegen efforts across regions, segments, and go-to-market priorities.
• Core Responsibilities Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue.
• Own digital channel performance and campaign orchestration.
• Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
• Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns.
• Establish clear reporting on pipeline contribution, ROI, and channel performance.
• Manage and develop a high-performing demand generation team.
• AI as a Demand Generation System Advance our use of AI as a connected system within demand generation, moving beyond individual use cases to more integrated, scalable workflows and agents.
• Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff.
• Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems such as scoring, routing, enrichment, and forecasting.
• Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows.
• Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes.
• Contribute hands-on to evolving how AI is applied across the demand generation function.
• What you'll bring: 8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
• Proven success driving pipeline through digital, integrated, and multi-channel programs.
• Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
• Experience managing budgets and optimizing for ROI across multiple programs.
• Deep experience partnering with Sales and RevOps in a pipeline-driven organization.
• AI & Technical Experience Experience working with AI-driven marketing workflows, systems, or automations in a production environment.
• Ability to think in systems, including inputs, workflows, outputs, and feedback loops.
• Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot.
• Comfort evaluating and operationalizing new approaches that improve performance.
• Leadership Profile Strategic and execution-oriented, with a strong operator mindset.
• Data-driven and focused on measurable business outcomes.
• Builder mentality with a focus on scalability and efficiency.
• Strong cross-functional collaborator and communicator.
• Comfortable operating in an environment that is continuously evolving and improving.
• How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards.
• Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.
• Explore how we invest in your Life at Drata .
• Shared Success : We provide stock equity to ensure that as the company grows, you share directly in that success.
• Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental
• vision coverage for employees and their dependents , along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan , company-paid life and disability insurance , tax-advantaged spending accounts
• a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment.
• Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth.
• You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery.
• Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.
• This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs).
• The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area.
• Tier 1: $236,000 - $291,500 Tier 2: $212,300 - $262,300 Tier 3: $188,800 - $233,200 You can view which tier applies to where you plan to work here .
• A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience.
• These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.