Business Analytics Lead Analyst
Citigroup•13h ago
United StatesHybrid$159.9K–$168.6KFull-timeMid Level6+ yrs exp
H-1B sponsor
Top focus
Business AnalystBusiness Ops AnalystAnalytics EngineerHr Business Partner
Citibank, N.A. seeks a Business Analytics Lead Analyst for its Irving, TX location
Duties
- End-to-end support of retail bank decisioning through advanced analytics to design and optimize marketing strategies for retail banking products.
- Execute structured statistical testing and controlled design of experimentation frameworks to evaluate customer behavioral responses and optimize strategic initiatives through data-driven performance recommendations supported by quantifiable business metrics such as Balances, responders and average balances per customer.
- Establish and maintain Business As Usual (BAU) operating frameworks to support sustained performance of retail banking products and marketing portfolios while creating quarterly strategic and capital planning processes.
- Design and implement customer segmentation and behavioral analytics frameworks across transactional, digital
- profile-based datasets to support customer growth, engagement optimization, deposit deepening
- customer retention strategies.
- Engage with evaluation of offer and campaign performance through short-term and long-term behavioral and performance trend analysis, identifying risks to customer and balance retention and developing expansion and retention strategy to support portfolio stability and preventing hard/soft customer and balance attrition.
- Maintain risk, governance, and control documentation to support analytical methodologies and ensure alignment with internal risk and model governance standards.
- Develop forecasting and model financial simulation based scenarios to support program investment assessments, capital planning decisions, and long-term portfolio viability.
- Support financial review and approval processes to monitor profitability, risk-adjusted performance, and strategic funding priorities across retail banking initiatives.
- Build and maintain performance measurement and reporting frameworks to evaluate multi-channel retail marketing initiatives, developing and automating KPI dashboards using Excel, Tableau, and SQL.
- Translate complex data trends into business insights and executive ready materials to support senior leadership decision-making and cross-functional collaboration.
- Perform advanced analytical deep dives to validate hypotheses, improve predictive insights across customer behavior and attrition patterns, and identify business growth opportunities.
- Design and maintain automated data extraction, preprocessing, and transformation processes to improve data accuracy, workflow efficiency, and reliable BAU reporting delivery execution.
- Apply quantitative and qualitative analytical techniques using tools like Python, SAS, SQL, and Excel to support strategic and business expansion decision-making and portfolio optimization.
- A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite in accordance with Citi policies and protocols
Requirements
- foreign equivalent, in Computer Engineering, Business Analytics, Information Management, Finance, Marketing
- six (6) years of experience in the job offered or in a related quantitative occupation performing advanced data analytics and business analytics to support strategy development and optimization of marketing and product initiatives.
- Six (6) years of experience must include: Understanding of statistical experimentation and market testing methodologies, including A/B testing and Design of Experiments, for customer segmentation and measurement of customer sensitivity across products, offers, and channels
- Proficiency in statistical experimental design, financial simulation modeling, and forecasting techniques to support portfolio and program performance evaluation
- Develop and maintain KPI dashboards and reporting tools using Excel, Tableau, and SQL, including drill-down and customization capabilities
- Analyze customer behavior using statistical methods and tools such as SQL, Python, SAS, and Excel to identify growth opportunities and market insights
- Collaborate with cross-functional teams including marketing, product, analytics, and risk/governance to support decision-making frameworks and documentation processes
- and Capability to optimize data workflows and reporting processes by improving query efficiency, resolving bottlenecks, and enabling scalable delivery of business performance metrics.
- In the alternative, employer will accept a Master’s degree and four (4) years of experience.
- Employer will accept pre- or post-Master’s degree experience. 40 hrs./wk.
- Applicants submit resumes at https://jobs.citi.com/ .
- Please reference Job ID# 26954516.
- Wage Range: $159,900.00 to $168,558.00 Job Family Group: Decision Management Job Family: Business Analysis ------------------------------------------------------ Job Family Group: ------------------------------------------------------ Job Family: ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: Irving Texas United States ------------------------------------------------------ Primary Location Full Time Salary Range: In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
- Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
- Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
- For additional information regarding Citi employee benefits, please visit citibenefits.com.
- Available offerings may vary by jurisdiction, job level
- date of hire. ------------------------------------------------------ Most Relevant Skills Please see the requirements listed above. ------------------------------------------------------ Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Aug 14, 2026 ------------------------------------------------------ Citi is an equal opportunity employer
- qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran
- any other characteristic protected by law.
- If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .
- View Citi’s EEO Policy Statement and the Know Your Rights poster.
Required skills
PythonSASSQLExcelTableau