Creative Strategist, Canada
Eucalyptus•2h ago
CanadaOnsiteFull-time
Top focus
Content Strategist
- About Eucalyptus
- We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
- Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
- Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support
- clinician-led care from prescribers, nurses, health coaches, pharmacists
- dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
- Our Growth Story:
- Supporting patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
- About the Role
- Eucalyptus / Hims & Hers Canada is looking for a Creative Strategist to shape how we turn customer insights into creative that drives measurable growth.
- Sitting at the intersection of consumer psychology, creative development
- performance marketing, you will own the creative strategy and experimentation roadmap for Canada. You will identify the messages, formats
- ideas most likely to resonate with customers, translate them into compelling briefs and scripts
- use performance data to guide what we create next.
- This is a hands-on role for someone who is equally comfortable developing a new advertising concept, refining a script
- investigating why one creative outperformed another. You will work closely with designers, editors, media buyers
- cross-functional partners to build a creative engine that improves over time.
- This role reports to the Head of Growth, Canada.
- You Will
- Own the creative strategy and testing roadmap across Meta, YouTube, and other growth channels, with opportunities to extend successful ideas into television, out-of-home, and emerging formats.
- Turn customer research, cultural observations, competitive intelligence, and performance data into clear creative hypotheses and campaign concepts.
- Write and refine creative briefs, hooks, scripts, messaging frameworks, and visual direction tailored to the customer, platform, and stage of awareness.
- Lead weekly creative performance reviews, connecting metrics such as thumb-stop rate, click-through rate, conversion rate, customer acquisition cost
- creative fatigue to clear recommendations for the next round of testing.
- Guide concepts from brief through launch and iteration, providing clear, actionable feedback to designers, editors, creators, agencies, and media buyers.
- Partner with Brand, Legal, Clinical, and Regulatory teams to develop compelling creative that earns customer trust and meets the standards of a regulated healthcare environment.
- Build and maintain creative playbooks, testing frameworks, and a structured repository of learnings so that insights compound over time.
- Use AI thoughtfully to accelerate research synthesis, concept exploration, script development, creative variation, and analysis without compromising originality or judgment.
- Monitor platform behaviour, advertising formats, cultural conversations, and competitor activity to identify new opportunities for the Canadian market.
- You Have
- 5+ years of experience in creative strategy, performance marketing, advertising, content strategy, copywriting, or a related discipline.
- A portfolio or body of work demonstrating your contribution to performance creative, including concepts, briefs, scripts, campaigns, or testing programs.
- A strong understanding of consumer behaviour, advertising psychology, and the factors that make creative capture attention and drive action.
- Experience developing creative for paid social and video channels, particularly Meta and YouTube.
- The analytical ability to interpret advertising performance and connect results to specific creative variables.
- Strong writing and communication skills, with the ability to turn an insight into a compelling concept and give precise, constructive feedback.
- Experience collaborating with designers, editors, media buyers, creators, agencies, or production partners.
- A structured approach to experimentation: you can articulate a hypothesis, isolate meaningful variables, evaluate the result, and decide what to test next.
- Strong creative judgment without attachment to any one idea. You care deeply about the quality of the work while allowing evidence to challenge your assumptions.
- The ability to operate autonomously, make progress through ambiguity, and balance thoughtful analysis with a bias toward action.
- Genuine curiosity about AI and its potential to improve the way creative work is researched, developed, and evaluated.
- It’s a Plus If You Have
- Experience in healthcare, subscriptions, direct-to-consumer businesses, or another regulated, high-consideration, or trust-based category.
- Experience adapting creative strategy for Canadian or Quebec audiences.
- Professional proficiency in both English and French.
- Experience with creator-led, testimonial, UGC-style, television, or out-of-home advertising.
- Our Benefits
- There are more, but here are some highlights:
- Competitive salary and equity compensation in Hims & Hers (NYSE: HIMS) for full-time roles.
- Generous paid time off, company holidays, and mental health days.
- Comprehensive health benefits, including medical, dental, and vision coverage, as well as parental leave.
- Employee Stock Purchase Program.
- Team offsites and opportunities for in-person collaboration from our Montreal office.
- At Eucalyptus, we value individuals from all backgrounds, experiences
- we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people
- every application is reviewed by a member of our recruitment team.