Head of Self-Serve Paid Media
Stripe•9h ago
CanadaRemoteFull-timeSenior Level10+ yrs exp
Top focus
Performance Marketing
- Who we are
- About Stripe
- Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue
- accelerate new business opportunities. Our mission is to increase the GDP of the internet
- we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
- About the team
- Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. Paid media is a critical pillar of our self-serve acquisition strategy. The paid media team manages significant investment across search, social, video and other channels to acquire developers, founders
- operators who will build on Stripe. We partner deeply with growth, data science, analytics, data engineering, creative, finance and other marketers to deliver profitable growth via paid media.
- What you’ll do
- As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering
- finance. You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations
- revenue. In this role, you'll own the long term strategy for how paid media delivers growth in Stripe’s self-serve business. You'll identify new channels and formats, build measurement frameworks that connect spend to business outcomes
- develop your team into world-class practitioners. You'll partner closely with data science to advance our attribution and incrementality capabilities
- with internal and external creative partners to produce high-performing assets at scale.
- Responsibilities
- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
- Identify and scale emerging channels and formats
- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.
- Who you are
- We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- Minimum requirements
- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth
- Preferred qualifications
- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture
Required skills
performance marketingpaid mediaattributionincrementality testingdata-driven optimizationB2B SaaSdeveloper toolsfintechmarketing team development