Marketing Manager, Amazon Pickup Program , PARP Traffic

Amazon.com Services LLC•12h ago

United StatesOnsite$120K–$179.6KFull-timeMid Level6+ yrs exp

H-1B verified · 2310 LCAs

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Program ManagerTechnical Program ManagerGrowth Marketing ManagerPerformance MarketingProduct Marketing Manager

Summary Drive meaningful impact by supporting the marketing strategy behind Amazon's global pickup program
you'll shape how millions of customers discover and choose convenient pickup options. You'll own end-to-end campaigns across multiple channels, design and scale incentive promotions
use data-driven insights to optimize the customer journey. Key job responsibilities Support awareness, conversion
engagement initiatives across the customer journey, designing and executing top-of-funnel campaigns that drive discoverability and eligibility for pickup Own end-to-end campaign management across multiple channels, including designing landing pages, automating launch processes
scaling programs across global marketplaces Develop and manage incentive promotion strategies, including forecasting impact, securing budget, testing approaches
expanding successful pilots across channels Analyze customer insights and performance data to identify optimization opportunities, inform strategic decisions
drive continuous improvement in campaign effectiveness Collaborate across product, technology, operations
marketing teams to align on priorities, remove obstacles
accelerate program growth A day in the life A Day in the Life In this role, you'll focus on building awareness and driving conversion for our pickup program through owned and operated channels. You might start your day analyzing campaign performance data to identify optimization opportunities, then collaborate with cross-functional partners to design a new landing page experience for a specific marketplace. Later, you could be running experiments to test different incentive promotion strategies or automating a campaign launch to reach customers at scale. You'll move fluidly between strategic planning and hands-on execution, working with product, technology
operations teams to remove barriers and accelerate customer adoption of pickup. About the team Pickup program on the Pick Up and Return Point (PARP) team building Amazon's global network of lockers and pickup points—a service that improves transporter safety, reduces costs
makes package handling effortless for customers, partners
carriers. We're experiencing tremendous growth and transformation as we expand this alternate delivery experience worldwide. Our mission is to drive customer awareness, conversion, engagement and retention. When you join us, you'll work alongside colleagues who are passionate about solving complex problems and creating seamless experiences that serve millions of customers globally. This is an exciting time to help shape the future of how people receive their packages.
6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Bachelor's degree in marketing, economics, business or equivalent
Experience presenting ideas to various levels of an organization to gain support for initiatives - Experience with Tableau, SQL
other data analysis and visualization tools - Knowledge of basic data-mining techniques - Background in B2B and/or B2C marketing environments - Experience designing, forecasting
testing promotional incentive strategies - Familiarity with AI tools and applications in marketing contexts Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 120,000.00 - 179,600.00 USD annually

Required skills

ExcelTableauSQLdata analysisdata visualizationB2B marketingB2C marketingdata manipulationpromotional strategiescampaign management