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Manager, Marketing Innovation--Latin America

Abbott21h ago
United StatesOnsite$113.3K–$226.7KFull-timeManager Level10+ yrs exp
H-1B sponsor

Top focus

Product Marketing ManagerGrowth Marketing ManagerPerformance MarketingMarketing Analyst

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries

Job Description

Working at Abbott At Abbott , you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of.

Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year . An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity This position works out of north Chicago, IL or Mexico City, Mexico locations within the Nutrition Division. If located in Mexico City, Mexico local conditions, benefits and hiring requirements would apply. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active.

Millions of people around the world count on our leading brands – including Similac®, PediaSure ®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives. As the Manager, Marketing Innovation for Latin America, you’ll have the chance to manage the innovation pipeline including insight generation, market and product scoping, financial valuations, claims and science story development and validation amongst consumers and health care professionals, contingency planning, and commercial project lead through stage-gate processes for key Abbott Nutrition brands in Latam – Similac, Pediasure, Ensure, Glucerna and Pedialyte.

What You’ll Work On Drive consumer insight development and trend spotting, working with Marketing Insights to uncover competitively differentiated and superior product, package, and other innovation ideas tied directly to resolving a consumer need state.

Builds value propositions translating to incremental financials opportunities with demonstrable consumer interest, addressing wider market and competitive landscape consideration. Ensure pipeline sufficiency by planning innovation building blocks, together with contingency, to meet PA nutrition business objectives.

Strategic prioritization of short term and longer term innovations to drive clarity on resource management, while balancing business needs Meet regularly with consumers and HCPs/KOLs Work with Global, Regional and Affiliate teams to develop regional innovation pipeline strategy and initiatives and support affiliates for individual pipelines across the brands.

Seamlessly drive projects through the stage – gate processes, with close partnerships with cross functional teams – including R&D, Supply Chain, Project Management, Regulatory and others. Pulls together PIERs (Project Initiations in the system) for new product innovations with clear scoping (product, market, SKUs) and P&Ls meeting relevant financial hurdles.

Work with business teams within Latam as well as other regions to refine opportunity attractiveness for new innovation concepts, and build advocacy for projects to increase alignment, size, and scope. Work directly with global, regional and affiliate marketing as well as cross functional partners (Market Insights, R&D) to continually develop and execute portfolio strategy, meeting the long-term growth needs of the brands.

Monitor industry trends and competitor activities to identify new opportunities for the company, Review competitors’ products and suppliers proposals to identify opportunities for new products or improvements to existing ones Required Qualifications BA/BS Degree, MBA preferred due to the business complexity and strategic focus. 10+ years of progressively responsible product marketing, brand management, or/and innovation/product launch experience Preferred Qualifications Strong analytical skills including business and financial management.

A demonstrated leader; able to drive urgency for progress in self and others needing little direct supervision. Experienced in handling complex projects in a matrix organization with demonstrated ability to collaborate with cross-functional teams to attain business objectives.

Experience in an international/multi-national corporation, working in global/area/local marketing team, and with R&D, Agencies, and other key cross-functional teams. Strong oral and written communication skills. Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers . The base pay for this position is $113,300.00 – $226,700.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support DIVISION: ANI International Nutrition LOCATION: United States > Abbott Park : AP06C ADDITIONAL LOCATIONS: Mexico > Mexico City : Tlalpan WORK SHIFT: Standard TRAVEL: Yes, 15 % of the Time MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Required skills

MarketingProduct ManagementInnovationBrand ManagementFinancial Management
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