Marketing Manager , PARP Traffic
Amazon.com Services LLC•2h ago
United StatesOnsite$120K–$185KFull-timeMid Level8+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Product Marketing ManagerGrowth Marketing ManagerPerformance MarketingMarketing Analyst
- This position plays a critical role in driving both marketing and organic traffic to pickup through awareness, discoverability
- eligibility initiatives, primarily focusing on owned and operated channels and incentive promotions. Program Management Across Customer Journey * Awareness - lead efforts for top-of-funnel initiatives * Conversion - lead experiments to facilitate customers' conscious choice to select pickup as their delivery method/differentiation from other delivery options * Engagement - develop understanding of customer insights unique to marketplaces to identify tactics to engage customers, driving loyalty and decreasing attrition Campaign Management: * Create marketing campaigns across multiple channels * Own end-to-end campaigns, helping to automate launch processes * Own incentive promotions in marketing channels and incentive expansion pilots * Design, manage and execute landing page rebuild WW Experience: * 8-12 years of product marketing or related experience * Experience in B2B and/or B2C marketing * Experience in developing, forecasting and testing incentive promotions Skills: * Strong analytical and data-driven decision making * Excellent written and verbal communication * Project management and cross-functional leadership * AI fluency Education: * Bachelor's degree required * Background in marketing, business
- 3+ years of professional non-internship marketing experience - 7+ years of developing and managing marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience in online marketing channels such as social media marketing, display advertising
- search engine marketing - Experience producing marketing promotional material for Owned & Operated channels
- Knowledge of HTML, SQL, Excel - Experience with Tableau, SQL
- basic data-mining Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 132,000.00 - 185,000.00 USD annually USA, WA, Bellevue - 120,000.00 - 162,300.00 USD annually
Required skills
ExcelTableauHTMLSQLdata manipulationdata-driven decision makingB2B marketingB2C marketingonline marketingsocial media marketingdisplay advertisingsearch engine marketing